Lead Data Scientist - Media Mix Modelling (MMM) @ Blend360 India

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Lead Data Scientist - Media Mix Modelling (MMM)

Blend360 India
7 - 10 years
Hyderabad
28 days ago
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Job Description

We are seeking a highly skilled Data Scientist/Analyst with expertise in Media Mix Modeling (MMM) to join our dynamic analytics team. The ideal candidate will play a critical role in providing actionable insights and optimizing marketing spend across various channels by leveraging statistical models and data-driven techniques.

Key Responsibilities:

Develop and implement Media Mix Models to optimize marketing spend across different channels (e.g., TV, digital, radio, print, etc.).
Analyze historical data to understand the impact of marketing efforts and determine the effectiveness of different media channels.
Collaborate with marketing and business teams to translate business objectives into quantitative analyses and actionable insights.
Build predictive models to forecast the impact of future marketing activities and recommend budget allocation.
Present and communicate complex findings in a clear, concise, and actionable manner to both technical and non-technical stakeholders.
Perform deep-dive analyses of marketing campaigns and customer data to identify trends, opportunities, and areas for improvement.
Ensure data integrity, accuracy, and consistency in all analyses and models.
Stay up-to-date with the latest trends and advancements in media mix modeling, marketing analytics, and data science.
Collaborate with cross-functional teams including Data Engineering, Marketing, and Business Intelligence to ensure seamless data flow and integration.
Create and maintain documentation for all models, methodologies, and analysis processes.

Bachelor s or Master s degree in Data Science, Statistics, Economics, Mathematics, or a related field.
Proven experience (6+ years) working in Media Mix Modeling (MMM) and/or marketing analytics.
Strong proficiency in stati

Job Classification

Industry: Industrial Automation
Functional Area / Department: Data Science & Analytics
Role Category: Data Science & Machine Learning
Role: Data Scientist
Employement Type: Full time

Contact Details:

Company: Blend360 India
Location(s): Hyderabad

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Keyskills: Data analysis Analytical Social media Consulting data integrity Regression analysis Business intelligence CRM SQL Python

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Enter Skills (key skills, subjects, technologies & roles to use in search)

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Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

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Blend360 India

BLEND360 is an award-winning, new breed Data Science Solutions Company focused on powering exceptional results to our Fortune 500/1000 clients and other organizations. We are a hyper growth company - born at the intersection of advanced analytics, data and technology. ...

Lead Data Scientist - Media Mix Modelling (MMM) @ Blend360 India

Home > Data Science & Machine Learning