Senior Marketing Specialist - Salesforce
- Grazitti Interactive
- 5 - 10 years
- Panchkula
- 16 days ago
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Job Description
Marketing Manager Salesforce Services (B2B IT)
Position Title: Marketing Manager Salesforce Services
Experience Required: 810 years
We are looking for a dynamic Marketing Manager to drive demand generation and content marketing for our Salesforce services portfolio. This role requires a deep understanding of B2B marketing, proven expertise in lead generation, and knowledge of Salesforce Clouds. You will play a key role in developing multi-channel strategies, creating compelling content, and optimizing campaigns to generate qualified leads for our Salesforce consulting and implementation services.
Key Responsibilities
- Develop and execute integrated lead generation and demand gen campaigns targeting enterprise and mid-market clients for Salesforce services.
- Design and implement marketing automation workflows leveraging Marketo.
- Create, manage, and distribute high-quality content (blogs, whitepapers, case studies, landing pages) that resonates with decision-makers and supports the buyer journey.
- Collaborate closely with sales, product, and technical teams to align marketing initiatives with business goals and ensure seamless lead handoff.
- Segment audiences and design personalized customer journeys using Salesforce tools, optimizing for engagement and conversion.
- Analyze campaign data, generate actionable insights, and continuously improve campaign performance and ROI.
- Stay current on Salesforce cloud offerings (Sales, Service, Marketing, Experience, etc.), industry trends, and competitor activities.
- Ensure compliance with data privacy regulations and maintain data hygiene.
- Mentor junior marketers and share Salesforce marketing best practices across the team.
Required Skills & Qualifications
- Bachelors degree in Marketing, Business, Communications, or related field.
- 810 years of B2B marketing experience, with a strong focus on lead/demand generation and content marketing.
- Strong understanding of Salesforce clouds (Sales, Service, Marketing, etc.) and how they deliver value to clients.
- Expertise in audience segmentation, customer journey mapping, and campaign personalization within Salesforce.
- Excellent written and verbal communication skills, with a track record of producing high-quality B2B content.
- Strong analytical skills and experience with campaign reporting, data analysis, and marketing analytics tools.
- Ability to manage multiple projects in a fast-paced environment and collaborate cross-functionally.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Grazitti InteractiveLocation(s): Panchkula
Keyskills: Marketing Strategy Strategic Marketing Planning Marketing Campaigns Marketing Management Marketing Planning
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Grazitti Interactive
Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services. As a global consu...
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