Conduct primary and secondary market research to gather data on industry trends, customer preferences, competitor performance, and new market opportunities.
Analyze customer awareness, perception, and engagement with our brand using surveys, focus groups, and digital analytics tools.
Compile actionable insights into regular reports and dashboards to support business development, product planning, and marketing campaigns.
Monitor and evaluate the effectiveness of marketing activities in building brand awareness and customer acquisition.
Collaborate with cross-functional teams to define research objectives, survey design, and KPIs.
Maintain databases of market intelligence and historical research for future use.
Use statistical tools and data visualization platforms (e.g., Excel, Power BI, Google Analytics, Tableau) to present research findings effectively.
Track competitor brand positioning, promotional campaigns, pricing, and customer feedback.
Assist in building customer personas and segmentation models for targeted marketing.Role & responsibilities
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Market Research & InsightsRole: Market Research & Insights - OtherEmployement Type: Full time