Senior Power BI Developer
- WPP
- 5 - 10 years
- Chennai
- 3 days ago
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Job Description
At WPP, technology is at the heart of everything we do, and it is WPP IT s mission to enable everyone to collaborate, create and thrive. WPP IT is undergoing a significant transformation to modernise ways of working, shift to cloud and micro-service-based architectures, drive automation, digitise colleague and client experiences and deliver insight from WPP s petabytes of data.
WPP Media is the world s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis and data and technology company Choreograph. WPP Medias portfolio includes Data & Technology, Investment and Services, all united in a vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
The WPP Media team in WPP IT are the technology solutions partner for the WPP Media group of agencies and are accountable for co-ordinating and assuring end-to-end change delivery, managing the WPP Media IT technology life-cycle and innovation pipeline.
As part of the global Data & Measure team, this role will play a key part in building scalable, insightful and user-centric data products. Working closely with global stakeholders and cross-functional teams, the Senior Power BI Developer will lead both the frontend development and backend data modeling for business-critical dashboards and analytics solutions.
This is not a pure report-builder role success depends on a solid understanding of data architecture, ETL, and integration, paired with sharp visual storytelling and dashboard design.
What youll be doing:
- Primary Responsibilities:
- Design and build interactive dashboards and reports using Power BI
- Work closely with product teams to understand reporting needs and translate them into scalable data products
- Own data transformation and modeling in Power Query and DAX
- Maintain and optimize data flows, datasets, and semantic models
- Ensure data accuracy, usability, and access control across published solutions
- Collaborate with backend teams to shape data sources for frontend consumption
- Document BI solutions, including business logic, KPIs, and metadata
- Partner with global teams to define standards and reuse patterns
- Additional Responsibilities:
- Support Power BI integration into existing or evolving global platforms, such as Measure.
- Contribute to defining global best practices for BI and self-service enablement
- Participate in data quality reviews and source system integration discussions
- Guide junior developers or offshore partners when necessary
What youll need:
- Required Skills:
- Bachelor s degree in computer science, Engineering, or related field
- 5+ years of experience with Power BI development (incl. DAX, Power Query)
- Experience working with large datasets and complex data models
- Strong understanding of SQL and backend data principles
- Ability to bridge business needs with technical implementation
- Excellent data visualization and storytelling skills
- Experience working in cross-functional, global teams
- Strong English communication skills (verbal and written)
- Preferred Skills:
- Experience with Azure SQL, Synapse, or similar data platforms
- Familiarity with Azure Data Factory (ADF) for orchestrating data pipelines and ETL processes
- Exposure to data warehousing or MDM concepts
- Familiarity with DevOps processes and version control (e.g., Git)
- Experience working in an agile or product-based environment
- Power Platform exposure (Power Automate, Power Apps) is a plus
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Engineering - Software & QARole Category: DBA / Data warehousingRole: Database Architect / DesignerEmployement Type: Full timeContact Details:
Company: WPPLocation(s): Chennai+ View Contact
Keyskills: Computer science Automation metadata Data modeling System integration Agile Data quality Analytics SQL Recruitment
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