Digital Marketing Executive
- Impact Hr And Km
- 1 Positions
- Nashik
- 2 days ago
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Job Description
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Content Creation & Management:
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Assist in creating engaging and relevant digital content (e.g., website copy, blog posts, social media updates, email newsletters, video scripts) that aligns with brand guidelines and SEO best practices.
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Manage and update website content using CMS platforms (e.g., WordPress, Joomla, Shopify).
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Ensure all content is optimized for search engines and user experience.
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Search Engine Optimization (SEO):
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Conduct keyword research and analysis to identify relevant search terms for the Nashik market and broader audience.
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Implement on-page SEO best practices (e.g., meta descriptions, title tags, heading structures, image alt text).
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Monitor website performance using tools like Google Analytics and Google Search Console to identify areas for improvement.
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Assist with off-page SEO strategies (e.g., link building, local SEO for Nashik businesses).
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Social Media Marketing (SMM):
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Develop, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, Twitter) relevant to our target audience in Nashik and beyond.
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Monitor social media channels, respond to comments and messages, and engage with followers to build community.
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Analyze social media performance metrics and identify trends to optimize future campaigns.
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Stay updated with platform changes and emerging social media trends.
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Paid Advertising (SEM/PPC):
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Assist in the planning, setup, and optimization of paid ad campaigns on platforms like Google Ads (Search, Display, YouTube) and social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads).
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Monitor campaign performance, analyze data, and provide recommendations for budget allocation and bid adjustments to maximize ROI.
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Conduct A/B testing on ad creatives and landing pages.
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Email Marketing:
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Assist in designing, building, and deploying engaging email campaigns (e.g., newsletters, promotional emails, automated workflows).
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Manage email lists, segment audiences, and ensure high deliverability rates.
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Analyze email campaign performance (open rates, click-through rates, conversions) and suggest improvements.
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Website Analytics & Reporting:
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Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
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Prepare regular reports on key digital marketing metrics, providing insights and recommendations for optimization.
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Track competitor digital marketing activities to identify opportunities.
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Local Marketing:
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Optimize Google My Business listings and other local directories to enhance visibility in Nashik.
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Run geo-targeted campaigns for local audiences.
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Collaboration:
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Work closely with the marketing team, sales team, and other internal stakeholders to ensure integrated marketing efforts.
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Stay informed about digital marketing trends, best practices, and emerging technologies.
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Employement Category:
Employement Type: Full timeIndustry: Advertising / MR / PR / EventsRole Category: Product MarketingFunctional Area: Not SpecifiedRole/Responsibilies: Digital Marketing ExecutiveContact Details:
Company: Impact Hr And KmLocation(s): Nashik
Keyskills: digital media digital marketing executive
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Impact Hr And Km
Impact HR & KM Solutions is benchmarked as one of the most trusted and dedicated HR & Outsourcing Companies in India that has been serving its clients over the years. We have earned a name for ourselves for providing clients innovative HR solutions. We are one among the very few companies ...
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