Content Lead
- Swiggy
- 3 - 8 years
- Chennai
- 13 days ago
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Job Description
About Swiggy:
About Mumbai Foodie:
In 2024, Swiggy joined forces with Mumbai Foodie and all its verticals (rebranded to Servd). We are creating a digital guide to the F&B scene in Chennai to explore and recommend, film and write about restaurant openings, events, pop-ups, collaborations and more on Instagram. Through captivating imagery and engaging narratives, Chennai Servd will be all about the discovery and storytelling of Chennais F&B culture.
What will you work on?
- Create engaging and concise F&B content for Instagram, focusing on local culinary experiences, trends, and unique dishes in Chennai.
- Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements.
- Stay attuned to Chennais ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
- Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
- Stay in touch and maintain relationships with various stakeholders of the F&B industry - PR and Marketing teams, Brand teams, Chefs and Owners
- Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates.
- Respond actively to comments and engage with followers on Instagram to foster a sense of community.
- Collaborate with the internal team to brainstorm creative concepts and campaigns that resonate with the target audience.
- Participate in content planning meetings to contribute fresh ideas and strategies for optimising Instagram engagement.
- Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly.
- Adapt writing style to suit various Instagram formats, such as carousel posts, Stories, and Reels.
Who are we looking for:
- Someone who has a passion for food and a deep understanding of Chennais culinary landscape.
- Someone who has a minimum of 3 years of experience in writing for social media platforms, particularly Instagram.
- Someone who is a skilled writer with strong communication skills and a keen eye for grammar and language nuances. Must be able to craft clear and concise storylines or messages.
- Someone familiar with Instagrams features, trends, and best practices.
- Someone who possesses an unwavering dedication towards staying updated with the latest developments in the realm of food, local events, and digital advancements.
Job Classification
Industry: Software ProductFunctional Area / Department: Content, Editorial & JournalismRole Category: Content, Editorial & Journalism - OtherRole: Content, Editorial & Journalism - OtherEmployement Type: Full timeContact Details:
Company: SwiggyLocation(s): Chennai+ View Contact
Keyskills: Post production POP Social media Manager Technology UPS content lead Analytics Monitoring
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