CRM Strategist
- Uplers
- 4 - 8 years
- Mumbai
- 13 days ago
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Job Description
Shift: (GMT+05:30) Asia/Kolkata (IST)Opportunity Type: Remote What do you need for this opportunity? Must have skills required:
CRM, Marketing Automation, Data Analytics, Campaign Management, Campaign Strategist, Salesforce, Hubspot, Marketo, EmailMarketing Uplers is Looking for:
Job Description:
We are seeking a dynamic and experienced Subject Matter Expert (SME) / CRM Strategist in CRM and Marketing Automation to join our team. This role is pivotal in leveraging platform-specific expertise to drive client success, operational excellence, and sustained revenue growth. As a Platform and Domain Champion (Should be expert / champion in one of the following Marketing Automation Platform - SFMC / Braze / Klaviyo / BloomReach / Iterable / HubSpot / Sailthru), you will lead strategic initiatives to optimize CRM and marketing automation efforts for individual clients, delivering Excellent ROI / Performance for Marketing Channels
Platform/Domain Expertise:
- Serve as the go-to authority for CRM and marketing automation platforms, continuously staying informed about the latest industry trends, platform updates, and best practices.
- Provide expert advice to internal teams (Campaign Managers / Executives) and clients, ensuring that the platform's potential is fully realized to meet business goals and KPIs.
Channel-Specific Strategy Development:
- Design and implement channel-specific CRM and marketing automation strategies that align with business goals, drive customer engagement, and boost ROI.
- Identify growth opportunities within CRM and marketing automation platforms to increase client engagement, lead generation, and revenue streams for the end client.
- Leverage data analytics to assess campaign performance and continuously refine strategies to maximize client outcomes.
Revenue Retention & Client Success:
- Develop long-term strategies to ensure client satisfaction and foster loyalty, resulting in high retention rates and consistent revenue streams.
- Proactively engage with clients, addressing their challenges and offering customized solutions that meet evolving business requirements.
- Partner with client success teams to deliver value-driven outcomes that meet or exceed client expectations, promoting cross-functional collaboration
Operational Efficiency & Process Optimization:
- Work Closely with Campaign Managers / Executives to deliver Multi channel campaign for clients within the SLAs with error-free execution.
- Work closely with other SMEs and Campaign Managers to collaborate on Digital Strategies to deliver Better ROI across multiple Channels.
- Ensure that initiatives are delivered on time and within scope, meeting both client and business objectives.
Skills Required/Educational Qualifications:
- 4+ Years of experience in CRM / Marketing Automation.
- Should possess MBA or similar Master's Degree in Marketing.
- Proven expertise in CRM and Marketing Automation platforms (e.g., Salesforce, HubSpot, Marketo, or similar).
- Strong strategic thinking skills with the ability to translate business objectives into actionable CRM and marketing automation strategies.
- Experience in data-driven decision-making, with proficiency in analytics tools to assess campaign performance and ROI
- Strong leadership skills with experience managing and developing high-performing teams.
- Exceptional communication and presentation skills, capable of influencing internal stakeholders and clients
- Exceptional communication and collaboration skills, able to align cross-functional teams around shared goals
- Ability to work in a fast-paced, dynamic environment with a focus on delivering results and driving continuous improvement
Job Classification
Industry: BankingFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising ManagementEmployement Type: Full timeContact Details:
Company: UplersLocation(s): Mumbai
Keyskills: email marketing marketing automation campaign management marketo hubspot digital marketing ppc data analytics google adwords presentation skills roi salesforce strategist marketing strategy development pay per click sfmc crm campaign strategy
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Uplers
Uplers is a one-stop digital services company delivering end-to-end web, design, digital marketing, and email production services to businesses and agencies across 52+ Nations. Backed by a team of 550+ digital expert.
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