Research and identify potential customers aligned with the Ideal Customer Profile (ICP).
Initiate outbound calls, emails, and social media outreach to prospects.
Secure meetings with targeted buyer persona.
Qualify leads by understanding their Salesforce usage, challenges, and potential fit for the product.
Prospect Engagement :
Conduct initial discovery calls to identify customer pain points and business needs.
Present the products value proposition in a clear and compelling manner.
Conduct the product demo, coordinate with internal teams for deep demonstrations.
Coordinate with marketing to execute targeted campaigns and follow up on inbound leads.
Drive the follow up conversations with the interested & nurture customer contacts.
Pipeline Management :
Maintain a robust and up-to-date sales pipeline in the CRM (e.g., Salesforce).
Schedule product demos and handover qualified leads to field sales or account executives.
Keep track of hot, warm & cold leads.
Ensure qualified pipeline targets are aligned & met on weekly & monthly basis.
Collaboration :
Work closely with marketing and field sales teams to optimize lead nurturing and conversion
strategies.
Provide feedback on messaging, campaigns, and lead quality to improve outreach efforts.
Sales Enablement :
Stay updated on the product features, industry trends, and competitor offerings.
Use sales tools (e.g., LinkedIn Sales Navigator, CRM, Apollo, HubSpot, ChatGPT, Perplexity etc.)
effectively to maximize productivity.
Reporting & Insights :
Track and report weekly metrics such as call volume, meetings scheduled, and qualified leads.
Analyze customer feedback to identify trends and recommend improvements to the sales strategy.
Required Skills :
Proven track record of generating leads in Americas market with consistent target achievement
Proven ability to communicate value propositions to technical and business audiences
Self-driven with a strong ability to plan the work schedule & manage multiple activities like, calling, emailing,
demos, internal coordination etc.
Strong listening and discovery skills to identify customer needs
Familiarity with Salesforce and its ecosystem is a significant advantage
Competence in using CRM systems (e.g., Salesforce, HubSpot) and prospecting tools
Added advantage-B2B SaaS or technology sales, experience with buyer persona being CXO, Analysts, IT
heads
Soft Skills: High energy, self-motivation, resilience, and a results-oriented mindset
Key Performance Indicators (KPIs) :
Number of leads generated and qualified per week
Conversion rates from lead to opportunity
Number of discovery calls scheduled
Contribution to the overall revenue pipeline
Qualification:
Bachelor s degree in business, marketing or a related field is preferred
The candidate must be ready to work in any shift and employment service agreement of 2.5 years