Sr. SEO Strategist
- Uplers
- 4 - 6 years
- Mumbai
- 17 days ago
- Email to a friend
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Job Description
Shift: (GMT+05:30) Asia/Kolkata (IST)
What do you need for this opportunity? Must have skills required:
SEO campaigns, SEO audits, seo best practices Uplers is Looking for:
Location: Remote
Note: The candidate will be expected to work in any shift starting between 7:30 AM To 4:30 PM, based on business requirements and team priorities. Flexibility in working hours is essential to ensure alignment with client and project demands.
About the Role:
As a Senior SEO Analyst cum Subject Matter Expert, you will spearhead our search engine optimization initiatives, driving organic growth and enhancing our online visibility. This role demands a deep understanding of SEO strategies, technical SEO, and the integration of AI and automation tools to streamline processes and improve outcomes. You will collaborate with cross-functional teams to implement best practices, analyze performance metrics, and stay ahead of industry trends.
Key Responsibilities:
Strategic SEO Planning: Develop and execute comprehensive SEO strategies aligned with business objectives to increase organic traffic and improve search engine rankings.
Technical SEO Management: Conduct thorough technical SEO audits, identify issues related to crawlability, indexing, site architecture, and page speed, and implement solutions to enhance website performance.
AI & Automation Integration: Leverage AI-powered tools and automation workflows for tasks such as keyword research, content optimization, and performance tracking to enhance efficiency and accuracy.
Content Optimization: Collaborate with content creators to ensure SEO best practices are implemented across all web content, including the use of AI-driven insights for content planning and optimization.
Performance Analysis: Utilize analytics platforms like Google Analytics, Google Search Console, and AI-based analytics tools to monitor, analyze, and report on SEO performance, providing actionable insights and recommendations.
Competitor Analysis: Conduct in-depth analysis of competitors' SEO strategies using AI tools to identify opportunities and inform decision-making.
Cross-Functional Collaboration: Work closely with development, design, and marketing teams to ensure SEO best practices are integrated into all aspects of website development and marketing campaigns.
Training and Mentorship: Provide guidance and mentorship to junior SEO analysts, sharing knowledge on the latest SEO techniques, AI applications, and industry best practices.
Requirements -
Educational Background: Bachelors or Masters degree in Marketing, Information Technology, Computer Science, or a related field.
Experience: 5 to 8 years of hands-on experience in SEO, with a proven track record of developing and implementing successful SEO strategies.
Technical Proficiency: Strong understanding of technical SEO aspects, including site architecture, schema markup, and Core Web Vitals.
AI & Automation Skills: Experience with AI-driven SEO tools and automation platforms for tasks such as keyword research, content optimization, and performance analysis. Familiarity with tools like ChatGPT, SurferSEO, or similar is advantageous.
Analytical Skills: Proficiency in data analysis, with the ability to interpret complex data sets and translate them into actionable strategies.
Tool Expertise: Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and AI-based analytics platforms.
Programming Knowledge: Basic understanding of HTML, CSS, JavaScript, and familiarity with Python or other scripting languages for automation purposes is a plus.
Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex information clearly to both technical and non-technical stakeholders.
Adaptability: Ability to stay updated with the latest industry trends, search engine algorithms, and AI advancements, adapting strategies accordingly.
Job Classification
Industry: BankingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEOEmployement Type: Full timeContact Details:
Company: UplersLocation(s): Mumbai
Keyskills: seo analysis technical seo seo strategies campaigns seo css python data analysis semrush screaming frog javascript artificial intelligence google search console ahrefs search engine optimization aspect google analytics html scripting languages
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Uplers
Uplers is a one-stop digital services company delivering end-to-end web, design, digital marketing, and email production services to businesses and agencies across 52+ Nations. Backed by a team of 550+ digital expert.
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