Senior SEM Analyst ( US Shift)
- Uplers
- 5 - 8 years
- Mumbai
- 13 days ago
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Job Description
Key Responsibilities:
- Strategic Campaign Leadership: Develop, implement, and oversee comprehensive pay-per-click (PPC) campaigns across platforms such as Google Ads, Meta Ads, and Bing Ads, ensuring alignment with client objectives and maximizing return on investment (ROI).?
- Advanced Keyword Research: Conduct in-depth keyword research to identify high-performing keywords, optimizing campaign targeting and effectiveness.?
- Creative Development: Craft compelling ad copy and design engaging creatives tailored to diverse audiences and industries, enhancing click-through rates and conversions.?
- Performance Analysis: Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA), providing actionable insights for continuous improvement.?
- Budget Management: Manage and allocate campaign budgets effectively, ensuring optimal spend across various channels while adhering to financial constraints.?
- AI & Automation Integration: Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.?
- Team Leadership: Mentor and guide junior SEM analysts, fostering a collaborative and knowledge-sharing environment.?
- Client Communication: Maintain clear and proactive communication with clients, providing regular updates on campaign performance and strategic recommendations.?
- Error-Free Execution: Demonstrate meticulous attention to detail, ensuring all campaigns are executed flawlessly and meet the highest standards of precision.?
- Industry Awareness: Stay abreast of the latest trends and best practices in SEM and digital marketing, applying this knowledge to keep Mavlers at the forefront of the industry.?
Requirements -
What We Expect from You
- Experience: 5 to 7 years in SEM and performance marketing.
- Platform Proficiency: Extensive experience with Google Ads, Meta Ads, and Bing Ads.
- Global Campaign Management: Proven track record of managing campaigns for clients in the USA and Canada.
- Industry Versatility: Ability to adapt strategies for various industries, including eCommerce, B2B, and B2C.
- AI & Automation: Familiarity with AI and automation tools to enhance efficiency and campaign outcomes.
- Leadership: Experience in mentoring and leading teams, with a collaborative approach to achieving goals.
- Precision & Accuracy: Commitment to error-free execution and meticulous attention to detail.
- Agency Background: Preferably, experience working in digital marketing agencies, brand & creative agencies, or marketing agencies, with a deep understanding of agency dynamics.
Job Classification
Industry: BankingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: UplersLocation(s): Mumbai
Keyskills: SEM performance marketing digital marketing client handling ppc google adwords roi google ads artificial intelligence campaign management marketing campaigns search engine marketing social media marketing seo performance analysis
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Uplers
Uplers is a one-stop digital services company delivering end-to-end web, design, digital marketing, and email production services to businesses and agencies across 52+ Nations. Backed by a team of 550+ digital expert.
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