Program Manager - Category Marketing
- Meesho
- 2 - 5 years
- Bengaluru
- 27 days ago
- Email to a friend
- Report this job
Job Description
About the Role
As PM - Category marketing, you will work closely with the Growth, Category and Supply chain teams to successfully deliver on cross-functional programs with primary objectives being high customer adoption and wallet share capture. You will partner up with business leads to identify roadblocks/inefficiencies and come up with solutions on how to resolve them. You will collaborate with your teammates to ensure the right decisions are made at the right time through appropriate communication. You will ensure that plans are intelligently adjusted to reflect vital fluctuations in goals and requirements.
What will you do
- As part of the category marketing team in user growth, you will:
- Develop an understanding of key business problems and strategic priorities to provide insights on gaps and potential opportunities.
- Drive end-to-end problem identification and solutions/execution to deliver impact.
- Define goals against key metrics and track performance against them, manage end to end execution across functions.
- Work closely with relevant stakeholders to achieve targets.
- Work on special time-bound initiatives, requiring strong first principle thinking and domain/functional understanding.
- Be comfortable with ambiguity, and conduct root cause analyses for key business metrics.
- Conduct data analysis/impact of different initiatives on key business metrics (e.g. Orders, conversion, DAU, etc) and synthesize findings with implications that inform business decisions.
- Communicate and advocate insights to relevant stakeholders to drive outcomes.
- Frequent updates to leadership communicating business performance across different projects to facilitate discussions and tracking progress.
- Coordinate with the respective stakeholders/cross-functional teams e.g. Product, category marketing, business finance, etc for monthly/weekly reviews.
- Design and deliver communication/distribution strategies to improve Daily active users
- Introduce DAU and conversion-driving events, constructs, and flow changes
- Systematically manage demand to ensure the best customer experience
- Engage with Category and Warehouse leaders to streamline processes and simplify execution with actionable plans
What will you need
- Masters degree in Management preferable
- Overall experience of 2-5 years in an e-commerce startup
- Experience in managing projects across cross-functional teams and building sustainable processes
- Ability to represent projects from business, product and technical perspectives
- Ability to make data-driven decisions, resolve conflicts and negotiate like a pro
- Proven project-management skills
Job Classification
Industry: BPM / BPOFunctional Area / Department: Sales & Business DevelopmentRole Category: Retail & B2C SalesRole: Regional Sales Manager (B2C)Employement Type: Full timeContact Details:
Company: MeeshoLocation(s): Bengaluru+ View Contact
Keyskills: Category Marketing project management data analysis Program management business strategy communication
Fraud Alert to job seekers!
₹ Not Disclosed
Similar positions
Meesho
Meesho Meesho is building a disruptive social distribution channel via social sellers selling on WhatsApp, Facebook and other social channels. Meesho has so far enabled 10,00,000+ social sellers across 500+ towns to start and grow their online business, with tools around sourcing, logistics and ...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in