Pega Business Analyst
- Brickendon Consulting
- 8 - 13 years
- Bengaluru
- 6 days ago
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Job Description
Job Summary:
We are looking for a highly experienced and hands-on Pega Marketing Decisioning Architect to design, develop, and implement advanced marketing decisioning solutions. The ideal candidate will possess a deep understanding of Pega Marketing, with significant practical experience in configuring, debugging, and validating strategies and decision frameworks. This role requires a strong blend of technical expertise and business acumen, with a preference for candidates who started their careers as Business Analysts with operations exposure on the Pega platform.
Responsibilities:
- Lead the architecture, design, and implementation of complex Pega Marketing decisioning solutions, ensuring alignment with business objectives and technical best practices.
- Hands-on Configuration and Development: Actively participate in the configuration, development, and testing of Pega Marketing components, including customer decision hub, strategies, propositions, segments, and campaigns.
- Debugging and Troubleshooting: Proactively identify, analyze, and resolve technical issues within Pega Marketing applications, including debugging strategies, data flows, and integrations.
- Validation and Quality Assurance: Ensure the accuracy and effectiveness of marketing decisioning logic through thorough testing, validation, and performance monitoring.
- Strategy and Decision Framework Modifications: Possess the ability to independently make changes and optimize existing strategies and decision frameworks within Pega Marketing to enhance performance and deliver business value.
- Collaborate with business stakeholders, product owners, and other technical teams to gather requirements, translate them into technical specifications, and ensure successful solution delivery.
- Provide technical leadership and mentorship to junior team members, fostering a culture of continuous learning and improvement.
- Conduct code reviews and ensure adherence to Pega best practices, guardrails, and architectural standards.
- Contribute to the development of solution accelerators, reusable components, and technical documentation.
- Stay current with the latest Pega Marketing features, industry trends, and best practices in customer decisioning and AI.
Required Skills and Experience:
- Minimum 8+ years of overall experience in Pega technologies.
- 5-6 years of hands-on experience specifically with Pega Marketing as a user/developer, demonstrating proficiency in:
- Configuration of Customer Decision Hub (CDH) components.
- Designing and implementing complex Next-Best-Action (NBA) strategies.
- Building and managing propositions, treatments, and arbitration.
- Creating and executing outbound and inbound marketing campaigns.
- Debugging and troubleshooting Pega Marketing applications and strategies.
- Performing thorough validation and testing of decisioning logic.
- Ability to independently modify and optimize existing strategies and decision frameworks.
- Proven experience in designing and implementing enterprise-level Pega Marketing solutions.
- Strong understanding of Pega's Direct Capture of Objectives (DCO) and Pega Express methodology.
- Excellent analytical and problem-solving skills, with a keen eye for detail.
- Strong communication and interpersonal skills, with the ability to articulate complex technical concepts to non-technical stakeholders.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
Preferred Qualifications:
- Bachelor's degree in Business Administration, Computer Science, Engineering, or a related field.
- Prior experience as a Business Analyst with operations exposure on the Pega platform is highly preferred.
- Pega Certified Lead System Architect (CLSA) or Pega Certified Senior System Architect (CSSA) with a strong focus on Marketing/CDH.
- Familiarity with Agile/Scrum development methodologies.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: BFSI, Investments & TradingRole Category: BFSI, Investments & Trading - OtherRole: BFSI, Investments & Trading - OtherEmployement Type: Full timeContact Details:
Company: Brickendon ConsultingLocation(s): Bengaluru
Keyskills: customer decision hub Pega Marketing Business Analysis Cdh Pega Frameworks pega architecture Pega
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Brickendon Consulting
About Brickendon: We are a UK based consultancy and are experts at delivering change in complex, highly regulated environments. We are specialists in financial services and within the public sector empowering business and IT leaders to rapidly turn strategy into operational rea...
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