E- Commerce Marketing Executive
- Biofuelcircle
- 2 - 4 years
- Pune
- 1 month ago
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Job Description
Key purpose of the role:
This role is to support B2B E-Commerce platform business by implementation of marketing plans for new lead generation, subscriber engagement and retention
Responsibilities :
1. Campaign management
2. Online Sales Enablement
3. Subscriber Engagement and Retention
4. Events & Tradeshows
5. Customer Surveys and Insighting
What Key Tasks will be involved?
Campaign Management:
- Creating awareness through articles, blogs and industry events and conferences
- Digital lead gen campaigns for new customer acquisition industry wise/ region wise
- Lead nurturing through tools like Email sequences & video marketing, Newsletters & Webinars
- Case studies & testimonials, Value Demos for moving leads further towards conversion
Online Sales Enablement:
- Communicate the value proposition and create online sales tools, training material and collaterals
- Facilitate webinars -
- Digital content creation & deployment for enabling digital customer journey from awareness till conversion, and also drive customer engagement
- Closely co-ordinate with Sales, Inside Sales, Customers Success teams to deliver integrated marketing campaigns
Subscriber Engagement and Retention:
- Marketing initiatives, sales promotions, product promotions to engage with subscribers for continuous business growth on platform
- Providing marketing touchpoints to activate the inactive subscribers
Customer Events & Tradeshows:
- Regional penetration into industrial areas by participation in local industry events, roadshows and also exhibitions.
Customer Surveys and Insighting:
Conducting regular customer feedback surveys and interviews to gather customer insights
Opportunity:
Opportunity to work with a fast growing company in a priority bio-energy sector Work with a highly engaged & motivated team
Ideal Candidate Profile:
- Graduate / Postgraduate in Marketing Management/ Communication
- Demonstrated experience of working in B2B SaaS marketing/ product marketing / B2B Industrial marketing
- Email marketing, webinars and online lead generation
- Preferred industry experience: B2B SaaS Marketing, E-Commerce
- MS Office applications, E-mailing and whatsapp marketing tools, Canva/ other designing tools
- Content writing skill preferred
- Strong written and verbal communication, Communicate well with both external and internal customer
- Confident, Assertive Analytical and a team player
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: BiofuelcircleLocation(s): Pune
Keyskills: Events Campaign Management Online Sales Subscriber Engagement Customer Retention Survey subscriber Insights
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Biofuelcircle
About Us: Incorporated in mid-2020, BiofuelCircle has created a digital platform for bioenergy supply chain. The companys vision is to Empower the Green Economy, through a reliable, end-to-end supply chain for Biomass, Biofuels and other Bio-Products. BiofuelCircle is enabling a circular economy fo...
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