Performance Ads Specialist @ Applify Tech

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Performance Ads Specialist

Applify Tech
3 - 5 years
Mohali, Chandigarh
22 days ago
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Job Description

Role Objective:

Responsible for running and optimizing paid media campaigns across various digital channels. The primary objective is to optimize Cost Per Lead and Return on Ad Spend to deliver measurable ROI.

Responsibilities:

Plan, execute, and manage paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads, social media ads).

Conduct keyword research, audience targeting, and ad copy creation.

Monitor campaign performance, analyze data, and generate actionable insights.

Continuously optimize campaigns for CPL, ROAS, and other key performance indicators.

Manage ad budgets effectively.

Provide regular reports on campaign performance.

Titles for Sourcing: Performance Marketer, Digital Marketing Specialist (Paid Media), Growth Marketer

Required Experience:

1. Years of Experience: 3 to 5+ years in performance marketing with a focus on paid media campaigns.

2. Technical Skills: Expertise in Google Ads, LinkedIn Ads, Meta Ads, analytics platforms (Google Analytics), A/B testing tools.

3. Domain Experience: Experience in B2B SaaS marketing; understanding of lead generation funnels.

4. Other Skills: Strong analytical skills, attention to detail, ability to iterate quickly, creative thinking for ad copy/visuals.

5. Educational Background (Desired): Bachelors degree in Marketing, Business, or a related field.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Corporate Communication
Role: Analyst Relations
Employement Type: Full time

Contact Details:

Company: Applify Tech
Location(s): Mohali, Chandigarh

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Keyskills: Analytical skills Lead generation B2B Google Analytics Testing tools Social media SAAS Management Digital marketing digital advertising

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Your name (*)

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Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Applify Tech

Your idea maybe be big or small, we make them a reality with the perfect apps! We are a mobile app design development company with a knack for perfection, passion for little details and devotion to the common love we share - Apps. We are proud to be one of the leading app developers for iOS Android...

Performance Ads Specialist @ Applify Tech

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