Paid Media Specialist
- Cimet
- 7 - 12 years
- Jaipur
- 3 months ago
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Job Description
Paid Media Specialist
Work Location : Jaipur Job Type : Full Time Legal Entity : Vconnex Pvt Ltd. Qualifications : Any Graduations Experience Required : 7-10 years
Position Title: Paid Media Specialist Reports To: Digital Marketing Manager Business Unit: Marketing Jaipur PURPOSE OF THE POSITION: Econnex is seeking a highly skilled Paid Media Specialist to lead and optimize our multi-million dollar Google Ads campaigns. This role requires a data-driven marketer with expertise in scaling paid media, optimizing for better ROI, and ensuring maximum efficiency in ad spend. You will be responsible for developing, executing, and refining strategies that scale our Google Ads budget from $5M to $12M+ while reducing CPA. If you thrive in a fast-paced environment and love working with performance-driven marketing, this role is for you!
ORGANISATIONAL CONTEXT 1. Campaign Strategy Execution: - Develop and execute high-impact Google Ads campaigns across Search, Display, YouTube, Discovery, and Performance Max.
- Scale campaigns efficiently, ensuring a 3X growth in ad spend while maintaining or reducing CPA.
- Implement dynamic ad targeting, audience segmentation, and AI-driven bid strategies.
- Lead expansion into new paid media channels (Meta Ads, TikTok, LinkedIn, Native Ads, etc.).
- Continuously optimize ad creatives, bidding strategies, and keyword selection to maximize performance.
- Reduce wasted spend by refining negative keywords, audience exclusions, and dayparting strategies.
- Improve Quality Score, Ad Rank, and CTRs to lower CPC and increase conversions.
- A/B test landing pages, ad copy, and creative formats to maximize conversion rates.
- Leverage Google Ads scripts, API automation, and AI tools for real-time optimizations.
- Implement automated budget pacing tools to dynamically adjust spend based on performance.
- Build and manage real-time dashboards to track campaign performance across all channels.
- Use Google Analytics 4, BigQuery, and Data Studio to track full-funnel performance.
- Develop predictive models to forecast CPA trends and optimize budget allocations.
- Set up advanced attribution modeling (Data-Driven Attribution) to analyze multi-touch conversions.
- Conduct Auction Insights and Competitor Benchmarking to gain market share.
- Identify new growth opportunities in the paid media landscape.
- Stay up-to-date with Google Ads updates, algorithm changes, and industry trends.
- 4 7 years of experience in performance marketing paid media strategy.
- Proven experience in managing large-scale Google Ads accounts ($5M+ budgets).
- Expertise in Google Ads, Performance Max, YouTube Ads, Display Ads, and Discovery Campaigns.
- Strong knowledge of Google Analytics 4, Looker Studio, and BigQuery.
- Experience with automation tools, Google Ads Scripts, and API integrations.
- Strong analytical mindset with proficiency in SQL, Excel, and data visualization tools.
- Deep understanding of conversion rate optimization (CRO), landing page testing, and audience targeting.
- Experience with AI-driven campaign optimization predictive analytics is a plus.
Challenge
Brief Description
Rapid Growth
CIMET will double its workforce over the next 2 years, we need to build and onboard a team of high performing people to enable the planned growth to reach fruition.
Systems
CIMET is in the early phase of the expansion where systems, processes and policies are being developed and implemented. This means there will be constant changes occurring and you will need to be agile in your approach to changing business priorities.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Corporate CommunicationRole: Analyst RelationsEmployement Type: Full timeContact Details:
Company: CimetLocation(s): Jaipur+ View Contact
Keyskills: CRO Data analysis Automation Google Analytics Analytical Agile Budgeting data visualization Digital marketing SQL
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Cimet
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