Manager - Social Media & Founder Brand
- MoEngage
- 3 - 5 years
- Bengaluru
- 30 days ago
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Job Description
About MoEngage
MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.
MoEngage Analytics arms marketers and product owners to build a unified customer profile with insights into customer behavior, their journey, product usage, preferences, and interests. Brands leverage MoEngage to orchestrate customer journeys and build 1:1 experiences across the website and mobile (with MoEngage Personalize ), email, social, and instant messaging channels. MoEngage Inform , the transactional messaging infrastructure, helps brands unify their promotional and transactional communication to a single platform for better insights and lower costs. MoEngage s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times.
For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
MoEngage was named a Contender in The Forrester Wave : Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023. To learn more, visit www.moengage.com
Are you the kind of person who can turn a mundane post into something people actually stop to read? Do you know your memes from your metrics and your reels from your reach?
If yes, we re saving a seat for you!
SCOPE OF RESPONSIBILITIES
Founder Brand
- Develop and execute a strategic social media plan that reflects the founders vision, voice, and professional goals.
- Create engaging and thought-provoking content for platforms like LinkedIn & Twitter (X).
- Schedule and manage posts to maintain a consistent and active social media presence.
- Identify industry trends and craft posts that position the founder as a thought leader.
- Engage with comments, messages, and tags to foster connections and boost engagement.
- Collaborate with the founder to align on tone, content themes, and key messaging.
- Analyze performance metrics and provide insights to refine strategy and optimize reach.
Company Brand
- Develop and Execute Social Media Strategies for the Company Brand
- Build and execute tailored social media strategies for key platforms (LinkedIn, Instagram, Twitter and Facebook) to drive brand awareness and strengthen customer engagement.
- Platform Management and Content Distribution
- Manage posting schedules, track content performance, and ensure a consistent brand voice across platforms.
- Work with the Copywriting and Design teams to ensure high-quality, engaging, and visually appealing content is delivered across platforms.
- Campaign Ideation and Execution
- Strategize, plan, and execute tactical and topical campaigns that center around brand, product launches, or core business objectives, ensuring relevance to the social-first audience.
- Collaborate with the creative team and vendors to ensure high-quality execution of campaigns and consistency in messaging and visuals.
- Leverage Insights to Optimize Performance
- Analyze and report on social media performance (engagement rates, growth metrics, click-throughs, etc.) and leverage data to continuously refine strategies and content approaches.
- Stay updated on social media trends, platform updates, and audience behavior to identify ways to elevate engagement across platforms.
- Drive Brand Personality and Storytelling
- Own the tone of voice on social media, ensuring it aligns with the brand s goals and resonates with the target audience.
- Translate complex ideas into concise, engaging posts that support the brand story and key business initiatives.
- Plan and Manage Social Media Campaign Calendars
- Develop and maintain a content and campaign calendar for social media platforms, ensuring timely execution that aligns with key business priorities.
- Proactively plan for seasonal or moment-driven campaigns to maximize engagement opportunities.
- Collaborate Across Ecosystems
- Work with regional teams, performance marketers, and other stakeholders to ensure alignment of campaigns and messaging globally.
- Social Listening
- Monitor brand mentions and social conversations to assess brand sentiment and identify trends, customer feedback, or engagement opportunities.
KPIs
Founder Brand:
- Reach
- Engagement Rate
- Follower Growth
Company Brand:
- Quantitative KPIs
- Reach
- Engagement Rate
- Follower Growth
- Qualitative KPIs
- Brand Sentiment
- Employee Advocacy
- Community Engagement
- Creative, Topical & Engagement-led Campaigns
QUALIFICATIONS
- 3-5 years of social-media management experience.
- A combination of ad agency and client-side experience is a plus.
- SaaS experience is a bonus.
- A portfolio that takes us through your professional journey would also be a bonus.
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: Corporate CommunicationRole: Public RelationsEmployement Type: Full timeContact Details:
Company: MoEngage Location(s): Bengaluru+ View Contact
Keyskills: Usage Media management Social media Brand awareness Asset management Management Customer engagement Analytics Private equity Media planning
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