Digital Marketing Manager
- MoEngage
- 4 - 8 years
- Bengaluru
- 25 days ago
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Job Description
As a Digital Marketing Manager, you will be a key driver of regional paid digital marketing efforts supporting our self-serve and sales motions to drive demand and revenue growth - designing, implementing, and optimizing scaled digital campaigns across customer segments and funnels. You will help create an uncommonly great paid program at MoEngage through a relentless focus on customer experience and channel optimization. As your region s paid manager, you will be the go-to expert on paid digital and collaborate with our Digital Marketing Lead to maximize revenue through this channel for your region.
Responsibilities
- Create a strong online presence for MoEngage that fuels our growth, builds the brand, and educates and guides visitors at all stages of the decision-making cycle
- Build, maintain, and execute a roadmap of digital projects, deliverables, and initiatives
- Plan, set up, and execute demand generation programs to generate new leads and increase pipeline velocity through paid marketing campaigns across the funnel.
- Optimize account & campaign performance through detailed analytics, hypotheses testing, and experimentation.
- Collaborate with Product Marketing to improve the landing page s information architecture and update product & solution messaging and positioning to drive conversions. Work closely with designers and back-end web developers to execute optimization tasks, including A/B and multivariate tests.
- Work with the designers, copywriter to build/create landing pages required for the paid campaigns - through builders like Unbounce, Instapage or any other CMS.
- Provide effective feedback on images, copy and campaigns. Giving actionable feedback to content & design for continuous improvements.
- Use analytics tools like Google Analytics, Hotjar, MoEngage to capture key site performance metrics to measure, test and improve paid campaign performance.
- Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization
- Collaborate with Marketing Ops and leverage data trends to support LP optimization strategies that improve customer experience and demand generation, using A/B and user testing, personalization, and conversion rate optimization strategies and initiatives
- Collaborate with the SEO team to drive performance and effectively optimize the website to drive more organic demos from our target markets, turning MoEngage s website into a conversion machine
- Understand site performance, analyze trends and business results, and use this data to develop new actions to improve results.
Minimum Requirements
- 4+ years of paid digital experience, preferably in paid social/display and direct response.
- 2+ years of B2B marketing experience (good to have)
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
- Technical paid digital knowledge (understanding of Conversion API, bidding strategies, and audience management)
- Self-starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
- Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: MoEngage Location(s): Bengaluru+ View Contact
Keyskills: Cloud computing Automation Bidding Google Analytics CMS SMS SEO Digital marketing Customer engagement Product marketing
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