SFMC Developer
- Nisum
- 10 - 15 years
- Kolkata
- 4 days ago
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Job Description
- Define the SFMC architecture strategy and technical roadmap in alignment with business marketing goals.
- Lead the end-to-end implementation of SFMC campaigns from requirement gathering to deployment, QA, and monitoring.
- Act as liaison between marketing, CRM, analytics, and IT teams to drive integrated campaign execution.
- Serve as a mentor and technical coach for junior developers, campaign managers, and marketing operations staff.
- Maintain documentation of solutions, data flows, automations, and best practices.
Front-End Responsibilities
- Design, develop, and QA responsive HTML email templates, CloudPages, and dynamic content modules using:
- AMPscript
- Content Builder blocks
- Ensure high-quality rendering and UX across major email clients, devices, and platforms using tools like Litmus, Email, and Proof.
- Customize CloudPages for use cases such as preference centers, dynamic microsites, or gated content downloads.
- Drive A/B testing strategies to optimize subject lines, templates, personalization, and calls to action (CTAs).
Back-End Responsibilities
- Architect scalable data structures and segmentation models using Data Extensions, Shared Data Extensions, and Contact Builder.
- Configure and manage automated marketing processes using Automation Studio (e.g., data imports, triggered sends, SQL activities,SSJS scripts).
- Leverage SSJS (Server-Side JavaScript) and AMPscript to manage personalized logic, form processing, and transactional messaging.
- Create complex, multi-touch customer journeys in Journey Builder, incorporating data-based decisions and triggered logic.
- Manage integration with external systems including Salesforce CRM (Sales/Service Cloud) and other platforms via REST/SOAP APIs, SFTP, or middleware.
- Implement and monitor triggered send workflows for real-time transactional or behavioral messaging (e.g., abandon cart, order confirmation)
Data Governance & Optimization
- Work closely with data architects and analysts to build effective audience segmentation, suppression logic, and lifecycle triggers.
- Optimize campaign performance through deliverability monitoring, feedback loop processing, bounce handling, and inbox placement analysis.
What You Know:
- 10+ years of marketing technology experience with at least 3+ years in Salesforce Marketing Cloud.
- Proven experience leading SFMC implementations in cross-functional enterprise environments.
- Advanced proficiency in:
- AMPscript, SSJS, SQL, and personalization scripting
- HTML5, CSS3, Media Queries for responsive design
- REST/SOAP API integration with external systems
- Expertise in SFMC modules including:
- Email Studio, Automation Studio, Journey Builder, Content Builder, CloudPages, Mobile Studio
- Experience working with Salesforce Sales/Service Cloud, Marketing Cloud Connect, and Data Views
- Deep understanding of customer journey design, data-driven marketing, and lifecycle campaigns
- Solid background in email deliverability best practices, inbox rendering, IP warming, and bounce/feedback loop analysis.
- Hands-on experience in using version control systems (e.g., Git, CO-Pilot), documentation tools (e.g., Confluence), and Agile/Scrum methodologies.
Preferred Certifications/ Salesforce Certifications:
- Marketing Cloud Email Specialist
- Marketing Cloud Developer
- Marketing Cloud Consultant (Preferred)
Education:
- Bachelor s degree in computer science/ Information Systems/ Engineering, Computer Applications or related field.
Benefits:
- In addition to competitive salaries and benefits packages, Nisum India offers its employees some unique and fun extras:
- Continuous Learning - Year-round training sessions are offered as part of skill enhancement certifications sponsored by the company on an as need basis. We support our team to excel in their field.
- Parental Medical Insurance - Nisum believes our team is the heart of our business and we want to make sure to take care of the heart of theirs. We offer opt-in parental medical insurance in addition to our medical benefits.
- Activities -From the Nisum Premier Leagues cricket tournaments to hosted Hack-a-thon, Nisum employees can participate in a variety of team building activities such as skits, dances performance in addition to festival celebrations.
- Free Meals - Free snacks and dinner is provided on a daily basis, in addition to subsidized lunch.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Full Stack DeveloperEmployement Type: Full timeContact Details:
Company: NisumLocation(s): Kolkata+ View Contact
Keyskills: Computer science Automation Front end Javascript HTML Medical insurance Analytics Team building SQL Salesforce
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