Digital Marketing Manager @ Advantal Technologies

Advantal Technologies Ltd is looking for an experienced Digital Marketing Manager to
develop, implement, track, and optimize our digital marketing campaigns across all digital
channels. The ideal candidate should have a strong grasp of current marketing tools, trends,
and strategies and be able to lead integrated digital marketing campaigns from concept to
execution.
Key Responsibilities:
Develop and execute result-driven digital marketing strategies to enhance brand
visibility and lead generation.
Manage all digital marketing channels, including SEO, SEM, PPC, email marketing,
content marketing, and social media.
Plan and execute paid advertising campaigns on Google Ads, LinkedIn, Facebook,
and other relevant platforms.
Conduct keyword research, on-page/off-page SEO, and competitor analysis to
improve organic rankings.
Optimize website performance, landing pages, and user experience for better
conversion rates.
Monitor and analyze campaign performance, generate reports, and provide actionable
insights.
Collaborate with content creators, designers, and developers to ensure cohesive
branding and messaging.
Stay updated with the latest industry trends, digital marketing technologies, and best
practices. Key Skills & Competencies:
Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media
marketing.
Hands-on experience with marketing tools like Semrush, Zoho, and Mailchimp etc.
Excellent analytical and data-driven decision-making skills.
Proficiency in content marketing, email marketing, and paid ad campaigns.
Strong understanding of web technologies and CMS platforms (WordPress, Drupal,
etc.).
Ability to manage multiple projects and meet deadlines.
Excellent communication and leadership skills.
Keywords:
Email Marketing
SEO On Page/ Off Page/ Technical
Social Media Marketing: Shoot a video and edit
Knowledge of video editing tools.
Qualifications & Experience:
Bachelor s/Master s degree in Marketing, Business, or a related field.
5+ years of experience in digital marketing, preferably in an IT or tech-driven
environment.
Proven track record of managing successful digital marketing campaigns.
Certifications in Google Ads, HubSpot, or other digital marketing platforms are a
plus.