Senior Director-Market Research @ NOVAC

About the Role
We at Innovaccer are looking for a Senior Director-Market Research for our healthcare technology products catering to the US geography. If you have a background at a top consulting firm (e.g., MBB) or major SaaS organization, along with a proven record of shaping deep, data-driven white papers, high-impact research, and thought leadership pieces, this position will empower you to elevate Innovaccers market presence.

You will drive high-stakes strategic projects that rely on your analytical rigor, storytelling prowess, and strong understanding of value-based care. Collaborating closely with cross-functional teams, youll leverage your healthcare technology and marketing expertise to position our products effectively, differentiate us in a competitive landscape, and inform decision-making at the highest levels of our organization.

A Day in the Life

• Lead Advanced Research Paper Development: Spearhead in-depth quantitative and qualitative research initiativesfrom designing comprehensive surveys, stakeholder interviews focus groups to producing consulting-grade white papers. Your outputs will influence C-suite thinking, inform thought leadership, and power our go-to-market strategies.
• Strategic Segmentation Thought Leadership: Refine market segmentation frameworks to pinpoint high-potential opportunities across the healthcare ecosystem. Develop insight-rich contentblog posts, executive memos, and external research piecesthat exhibits extensive strategic depth and polish
• Synthesize Competitive Benchmarks Recommendations: Continuously evaluate Innovaccers offerings against the broader market, creating structured analyses and strategic recommendations. Use these insights to enhance our solutions and guide forward-thinking product and marketing roadmaps.
• Cross-Functional Influence Collaboration: Work closely with Product, Sales, Marketing, and Strategy teams to transform intricate research findings into actionable narratives. Provide executive-level guidance on positioning, differentiation, and messaging that resonates with multiple audience segments.
• Advanced Data Analytics: Leverage tools such as Excel, Power BI, Tableau, Python, or R to generate actionable insights from large datasets.
• Presentations and Reports: Craft polished presentations, executive summaries, and in-depth white papers that highlight research outcomes, guiding strategic decisions and reinforcing Innovaccers authority in healthcare technology.
• Thought Leadership
• Contribute to blog posts, external research publications, and webinars to enhance brand credibility.
• Develop top-tier marketing collateral, pitch decks, and sales enablement materials that reflect the rigor of consulting-level analysis.
• Market Vigilance: Stay ahead of emerging U.S. healthcare regulations, competitors movements, and new technologies in value-based careensuring our research priorities and market presence remain relevant and future-proof.

What You Need

• 12+ years of relevant experience in market research, strategic consulting, or product marketingwith a track record at top consulting (MBB) or leading SaaS technology companies. Experience in healthcare technology or healthcare IT is highly preferred, and a Masters degree is a plus.
• Proven White Paper Thought Leadership Expertise: Demonstrated ability to craft in-depth, influential white papers, executive summaries, or reports that resonate with senior stakeholders and establish brand authority.
• Technical Proficiency: Expert-level understanding of survey design, data analytics, and research methodologies.Experience with SPSS, SAS, Power BI, Tableau, Python, or R is a plus.
• Healthcare Insight: Solid understanding of value-based care models, healthcare payment reform, and healthcare industry trends in the U.S.
• Marketing Strategy Execution: Experience translating research insights into successful marketing strategies that drive measurable business outcomes. Ability to create high-impact research collateral, pitch decks, and sales enablement materials with the polished depth of consulting deliverables.
• Collaboration Communication: Exceptional communication, interpersonal, and stakeholder management skills. Strength in presenting complex data to senior leadership in a concise, consultative manner.
• Campaign Analytics Tools: Familiarity with marketing automation platforms, CRM systems, and analytics tools is an advantage.
• Work Ethic: Self-motivated, results-oriented, and comfortable thriving in a fast-paced, dynamic environment.