Senior Manager - Product Marketing @ Innovaccer

Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.

About the Role

We are seeking a dynamic and strategic Senior Manager - Product Marketing to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches and delivering Sales enablement for Innovaccers products. You will work closely with product management, sales, customer success and marketing teams to execute your responsibilities.

A Day in the Life

• Conduct research and interviews to stay on top of market insight
• Create compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry
• Lead product launches, including creating messaging, communications, sales enablement decks, and customer facing assets for all solutions
• Build excellent customer facing collaterals such as first call decks, whitepapers, blogs, and more
• Create content for Innovaccer events, industry events, webinars, and more
• Collaborate with demand generation and content marketing teams to create impactful marketing campaigns
• Develop and deliver sales trainings, including Sales Plays, product demos, sales resources and more
• Conduct market research to understand customer needs, competitive landscape, and industry trends
• Partner with product management to influence the product roadmap based on market insights and customer feedback
• Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts

What You Need

• 6-8 years of product marketing experience in B2B SaaS or Enterprise Software
• Healthcare industry knowledge and experience is highly preferred
• Proven track record of developing successful go-to-market strategies and product launches
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling stories
• Proficiency in creating highly visually-appealing marketing assets such as pitch decks, brochures , and sales collateral
• Data-driven mindset with experience using analytics to inform decision-making and measure marketing impact
• Strong collaboration skills and ability to work effectively with cross-functional teams
• Must be willing to overlap working hours with US Pacific Time Zone
• Bachelor's degree required; MBA or advanced degree in a related field preferred