Performance Marketing Manager
- Easemytrip
- 3 - 8 years
- Noida, Gurugram
- 8 days ago
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Job Description
About the Role:
The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.
Role & responsibilities:
- Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.
- Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).
- App Marketing Focus: Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.
- Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.
- Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).
- Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.
- Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.
- Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.
- Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.
- Market Trends: Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.
Preferred candidate profile:
- Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
- Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
- Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
- Technical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
- Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.
- Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
- Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.
- Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.
- Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.
- Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.
Job Classification
Industry: Travel & TourismFunctional Area / Department: OtherRole Category: OtherRole: OtherEmployement Type: Full timeContact Details:
Company: EasemytripLocation(s): Noida, Gurugram
Keyskills: Google Analytics Google AdWords Digital Marketing Facebook Ads Affiliate Marketing Paid Media Internet Marketing Pay Per Click Display Advertising ROI Paid Marketing Google Ads AdWords SMO Growth Marketing Ppc Marketing SEM SEO Performance Marketing Search Marketing
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