Marketing Manager
- Hahalolo Of India
- 5 - 8 years
- Kolkata
- 19 days ago
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Job Description
Job Description:
We are seeking an experienced and strategic Senior Marketing Manager to lead and execute comprehensive marketing strategies that drive brand growth, customer acquisition, and revenue. This role requires a creative thinker, a data-driven mindset, and hands-on experience managing multi-channel campaigns.
- Develop and implement marketing strategies tailored to the Indian market, ensuring alignment with Soctrip's global objectives.
- Conduct market research to identify trends, customer preferences, and competitor activities to refine marketing initiatives.
- Localize Soctrips marketing campaigns to align with regional cultural and consumer behaviours.
- Build strong relationships with local media, travel influencers, and key industry partners.
- Lead digital marketing initiatives across SEO, SEM, social media, paid advertising, and email marketing to drive traffic and conversions.
- Manage partnerships with Google, Meta, and other key advertising platforms for performance marketing campaigns.
- Optimize marketing spend to achieve customer acquisition cost (CAC) targets and maximize return on ad spend (ROAS).
- Work closely with KOLs (Key Opinion Leaders), influencers, and brand ambassadors to enhance Soctrips brand presence in India.
- Develop local branding initiatives, sponsorships, and PR activities to increase brand recognition.
- Manage social media channels, ensuring high engagement and customer interaction.
- Drive Soctrips community-building efforts, fostering user-generated content and engagement in travel communities.
- Identify and onboard local affiliates, travel agencies, and business partners to drive bookings and revenue.
- Develop co-marketing initiatives with key partners such as airlines, hotels, and travel service providers.
- Collaborate with the Partner Relations team to enhance supplier marketing efforts and joint promotions.
- Work closely with the Product, Revenue Management, and Partner Relations teams to ensure marketing campaigns are aligned with Soctrips business objectives.
- Support the sales team with marketing materials and lead generation initiatives.
- Track and analyse key marketing metrics, making data-driven decisions to improve campaign performance.
Key Performance Indicators (KPIs)
- Brand Awareness: Growth in brand searches, media mentions, and social media engagement in India.
- Customer Acquisition: Increase in new user sign-ups and first-time bookings.
- Revenue Growth: Contribution of marketing efforts to overall GMV (Gross Merchandise Volume) in India.
- Marketing ROI: Optimization of marketing spend to achieve target ROAS and CAC.
- Community Engagement: Growth in user-generated content, online reviews, and influencer participation.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field. MBA preferred.
- 5+ years of experience in marketing with at least 2 years in a managerial or leadership role.
- Proven track record in driving successful B2C/B2B marketing campaigns.
- Expertise in digital marketing, analytics tools (Google Analytics, HubSpot, etc.), and CRM systems.
- Strong leadership, project management, and organizational skills.
- Excellent communication and presentation skills.
- Experience working in a fast-paced, high-growth environment.
Job Classification
Industry: Travel & TourismFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Hahalolo Of IndiaLocation(s): Kolkata
Keyskills: Marketing Strategy PR & Media Relations Google Analytics Brand Management Social Media SEO / SEM Team Leadership & Project Management Digital Marketing Campaigns Marketing Communication Marketing Analytics Google Ads / Meta Ads
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Hahalolo Of India
We are from HaHaLoLo Social Network & Travel Inc. Our business industry is Social networks & OTA. Our company is the first one in the world, to focus on the travel social network with the Platform as e-co system of OTA, e-commerce, payment, and affiliate based on the updated technology by trend with...
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