Marketing Lead
- Netzens Softech Ltd
- 6 to 10 Yrs
- karnataka
- 5 days ago
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Job Description
- Wipro Limited is a prominent technology services and consulting company dedicated to creating innovative solutions for clients" most intricate digital transformation needs. With a workforce of over 230,000 employees and business partners spanning 65 countries, Wipro aims to help customers, colleagues, and communities thrive in an ever-evolving world. For more information, visit www.wipro.com. As the Head of Marketing, Manufacturing at Wipro in Bengaluru, India, your role will involve strategizing, implementing, and overseeing integrated demand generation, account-based marketing, and deal pursuit campaigns to enhance the Wipro brand and drive measurable business outcomes. Collaborating closely with senior manufacturing business, account, and sales leaders, as well as a team of marketing experts, you will aim to enhance pipeline, sales, and revenue results through digital-first marketing initiatives tailored to buyers" needs. Your responsibilities will include: - Improving mindshare, deal origination, and client acquisition through targeted digital-first campaigns. - Enhancing client retention and growing share of wallet via account-based marketing efforts. - Elevating win rates and revenue growth through deal pursuit marketing campaigns. The ideal candidate for this role is a collaborative and enthusiastic marketing leader with the ability to assess business opportunities and devise strategic marketing plans that drive business success. Previous experience in collaborating with senior business, account, and sales leaders is crucial, along with proficiency in integrating various marketing channels such as website, email, social media, and events. Proficiency in Salesforce and Marketo or equivalent platforms, as well as effective communication skills, are essential. Key Responsibilities: - Collaborate with Sector Head and business teams to develop strategic marketing plans. - Execute demand generation and account-based marketing for existing and new accounts. - Develop marketing plans and contact databases for target accounts. - Analyze industry market trends, competition, and marketing strategies. - Generate, manage, and nurture leads aligned with business outcomes. - Analyze data, derive insights, and continuously improve results. - Partner with deal pursuit teams to strategize win strategies. - Work with specialists and agencies to organize engaging events. - Maintain project plans, track execution, report status, and manage budgets. Experience required for this role includes 6 to 8 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit campaigns in enterprise organizations. Join Wipro to reinvent your world and be part of a modern, digitally transformed organization. Embrace the opportunity for constant evolution and design your reinvention. Wipro welcomes applications from individuals with disabilities.,
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Marketing LeadContact Details:
Company: Wipro LimitedLocation(s): Karnataka+ View Contact
Keyskills: Marketing Manufacturing Demand Generation Digital Marketing Salesforce Marketo Strategic Marketing Lead Generation Data Analysis Budget Management
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