Email & CRM Marketing - International @ OYO

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Email & CRM Marketing - International

OYO
4 - 9 years
Noida, Gurugram
3 days ago
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Job Description

Role Overview

We are looking for a Senior CRM Associate to lead lifecycle marketing initiatives across email, SMS, push notifications, and in-app channels. The ideal candidate will be data-driven, hands-on with campaign tools, and experienced in driving conversions, retention, and user engagement across the customer funnel.

Key Responsibilities

Own and execute end-to-end CRM campaigns (Email, SMS, WhatsApp, Push) across web and app platforms for the US and other key markets.
Develop segment-wise customer journeys to target new, repeat, dormant, and high-value users using personalization and automation tools.
Analyze campaign performance, generate insights, and recommend actions to improve open rates, CTRs, conversions, and retention.
Coordinate closely with the Product, Content, Design, and Data Science teams to localize and optimize communication strategies.
Collaborate with the Revenue Management and Ops teams to align CRM efforts with pricing, availability, and demand trends.
Monitor customer cohorts and funnel behavior to identify churn risks, drive reactivation, and improve LTV.
Test and implement A/B experiments on subject lines, creatives, frequency, and personalization logic to improve performance.
Work closely with marketing tech teams to improve CRM infrastructure, tool capabilities, and reporting dashboards

Job Classification

Industry: Travel & Tourism
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time

Contact Details:

Company: OYO
Location(s): Noida, Gurugram

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Keyskills: Performance Metrics Budgeting And Forecasting Email Marketing CRM Strategy Performance Marketing Marketing Strategy Email Marketing Campaign Customer Segmentation Marketing Campaigns Campaign Management Customer Retention Ab Testing Funnel Management

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₹ 4-9 Lacs P.A

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Your name (*)

Email (*)

Mobile (*)

Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Email & CRM Marketing - International @ OYO

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