Solutions Product Marketing Manager
- Taboola
- 5 - 9 years
- Noida, Gurugram
- 10 months ago
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Job Description
- Drive business value and revenue growth for Taboola s Advertising product portfolio by:
- Harnessing a deep knowledge of our market, customers, and competitive landscape
- Creating and communicating a differentiated market position that resonates with target customer segments, personas, and use cases, and creating customised toolkits/narratives for our sales teams to use
- Own end to end product and solutions marketing globally for our Direct to Consumer segment, including building comprehensive sales toolkits, product playbooks and external facing guides and materials
- Act as the voice of the customer for your respective segment within the overall product marketing org
- Build and maintain great relationships with relevant stakeholders across Taboola s advertiser business functions
- Partner with the Product team to ensure our products are accessible and drive results for the Growth Direct to Consumer customer
- Develop a deep understanding of Taboola s complex global sales organisation and diverse customer base; undertake analytical tasks and deliver specialised strategies and deliverables
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
- Experience developing impactful B2B product narratives, including value proposition development, storytelling, product and portfolio positioning, and solution packaging
- Exceptional written and verbal communication skills, as well as the ability to create and deliver high quality, compelling presentations and external guides, webinars and scaled training materials
- Strong qualitative & quantitative analytical skills to understand the market and identify/prioritise opportunities accordingly.
- Ability to prioritise competing demands across multiple stakeholders and tracks
- Ability to think strategically and translate the strategy into plans and tactical actions
- Proven ability to build trust and mutual respect, working closely with other stakeholders across multiple departments
- Proactive with a drive to solve problems with innovative solutions, geared towards action in an ambiguous, fast-paced environment
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: TaboolaLocation(s): Noida, Gurugram
Keyskills: Analytical skills Health insurance Sales Bloomberg Packaging product life cycle Brand awareness Product sales microsoft Product marketing
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