Senior Manager- Brand Marketing
- People Group
- 4 - 8 years
- Mumbai
- 6 days ago
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Job Description
Senior Brand Marketing Manager
- Mumbai | 47 yrs | Creativity + Culture + Brand Love
We dont just market a product.
We help people find something real.
At Shaadi.com, were solving one of the worlds biggest problemsloneliness. Millions come to us in search of love, companionship, and meaningful connection. Were not a dating app. Were where modern relationships beginwith culture, empathy, and intent.
Were looking for a Senior Brand Marketing Manager to lead the storytelling that powers Indias most iconic matchmaking brand. Someone who can build brand love, create moments people care about, and make culture, not just content.
- The Role
This is a role where brand meets culture.
Youll lead brand-first campaigns, craft narratives that go beyond product, and bring alive what modern love looks like in India. Whether its a big-bang TVC or a meme-worthy moment on Instagram, youll be the voice behind the stories people remember.
What Youll Lead
- Big, emotional brand campaignsfrom insight to execution
- Social-first ideas that build culture and community (not just likes)
- Lead the charge on Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of
- Experience (SOE) and brand love metrics like Awareness, Consideration, and Affinity.
- More than just brand love youll influence Revenue, Retention, and Engagement through powerful storytelling and smart targeting
- Collaborate with media agencies to plan and launch campaigns across Digital, TV, OTT,OOH wherever our audience lives, youll be there (with style).
- Evaluate campaign performance at both market and segment level. Know whats working, whats not, and why then optimize for impact.
- GTM plans for key launches and cultural moments
- Consistent brand voice across platformsfrom ads to Instagram captions
- A pulse on whats trendingreels, rituals, and everything in between.
What You Bring
- 47 years of experience in brand marketing at a high-impact consumer, D2C, or digital-first company
- At least one 3-year+ stintwe value stability and long-term thinking
- Strong creative instinctswith the ability to brief, shape, and ship bold ideas
- Proven experience leading integrated campaigns (TVC, digital, social, influencer, branded content)
- Deep understanding of Indian consumers, culture, and context
- Ability to extract and analyse data to inform sharper storytelling and campaign strategy
- A love for storytelling, a respect for insight, and an obsession with craft.
- Youll Thrive Here If Youre
- A culture spongetracking memes, movements, and mood shifts
- A storyteller with commercial chops
- Collaborative, agile, and obsessed with quality
- Passionate about brands that stand for something real
Why Join Us?
- Purpose: Help people find love, not just logins
- Creative playground: A rare brand that touches hearts across generations
- Freedom to build: No silos, no bureaucracyjust space to create magic.
- Team -Were a team that brings the brains and the heartcollaborative, driven, and always rooting for each other.
If this sounds like your kind of love story, lets talk.
Were not just hiring for a rolewere looking for someone to help build something unforgettable.
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: People GroupLocation(s): Mumbai
Keyskills: Brand Marketing Brand Building Brand Management Brand Positioning Brand Strategy
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People Group
Shaadi.com, part of Anupam Mittal promoted People Group, is one of India's best known Internet brands and the worlds largest matrimonial service. It was founded with one simple objective - to provide a superior matchmaking experience to Indians all over the world. The company pioneered online matrim...
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