Campaign Marketing Associate
- Indus Valley Partners
- 1 - 3 years
- Noida, Gurugram
- 2 months ago
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Job Description
- Plan, execute, and optimize paid digital campaigns across LinkedIn Ads, Google Ads (Search, Display), and programmatic advertising platforms
- Develop and implement multi-channel campaign strategies to achieve MQL and pipeline generation targets
- Conduct A/B testing on ad creative, landing pages, targeting parameters, and bidding strategies
- Monitor daily campaign performance and make real-time optimizations to improve results
- Ensure maximum ROI by continuously refining targeting, messaging, and budgets.
- Collaborate on Account-Based Marketing (ABM) initiatives, creating targeted campaigns for high-value prospect accounts.
- Stay up to date on best practices within Google, LinkedIn advertising, and other digital ad platforms.
- Track, analyze, and report on campaign performance using platform analytics, Google Analytics, and marketing automation tools
- Create comprehensive weekly and monthly performance reports featuring key metrics, including CTR, conversion rates, CPL, and pipeline attribution
- Develop actionable insights and strategic recommendations based on campaign data analysis
- Support end-to-end campaign project management, ensuring timelines, deliverables, and quality standards are met
- Coordinate with creative, content, and web teams to develop and optimize campaign assets
- Manage campaign calendars and ensure proper scheduling across all channels
- Masters degree in Marketing, Business, Communications, or related field
- 1-3 years of experience in digital marketing, paid advertising, or campaign management
- Hands-on experience with Google Ads and LinkedIn Campaign Manager
- Familiarity with ABM platforms (6sense, Demandbase, etc.) and programmatic advertising.
- Proficiency in Google Analytics, Excel/Google Sheets, and marketing automation platforms (Hubspot)
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Excellent written and verbal communication skills
- Detail-oriented with strong project management capabilities
Job Classification
Industry: Financial ServicesFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Indus Valley PartnersLocation(s): Noida, Gurugram
Keyskills: Analytical skills Data analysis Bidding Google Analytics Campaign management Project management Scheduling Digital marketing Advertising marketing automation
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Indus Valley Partners
ndus Valley Partners, an Award winning Technology Product Software & Consulting Organization focused on the Capital Markets Domain with clientele of large alternative Asset Managers, Proprietary Trading desks of banks and the Investment banks themselves. Founded in 2000 we have pioneered a globa...
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