Trainer
- CPM
- 3 - 7 years
- Bengaluru
- 5 days ago
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Job Description
Key Responsibilities:
1. Training Content Development
- Design and localize training modules for:
- Product knowledge lubricants, grades, applications, USPs
- Sales techniques counter handling, objection management, upselling
- Trade engagement mechanic influence, retailer communication
- ExxonMobil brand compliance grooming, pitch, ethics, and SOPs
- Adapt training material to suit different regions, local languages, and experience levels.
2. Induction & Onboarding Training
- Conduct structured induction training programs for all newly joined Trade Promoters and DSRs.
- Cover ExxonMobil company overview, brand ethos, priority SKUs, and field expectations.
- Run pre-training assessments to benchmark incoming skill levels and post-training assessments to evaluate knowledge retention.
3. On-Ground Field Coaching
- Visit markets to provide on-the-job coaching, product demos, and real-time pitch corrections.
- Shadow field reps during retailer visits to offer live feedback and mentoring.
- Ensure consistency in messaging, counter engagement, and POSM usage across territories.
4. Refresher & Upskilling Sessions
- Schedule periodic refresher trainings to reinforce learnings and introduce updates (e.g., new SKUs, schemes, tools).
- Organize monthly/quarterly capability-building sessions for both underperformers and high performers.
- Upskill field teams on digital tools, CRM usage, and reporting formats.
5. Performance Mapping & Feedback Loop
- Track individual and batch-level performance of trainees using sales KPIs, feedback from field managers, and mystery audits.
- Maintain a training tracker and skill matrix for all promoters and DSRs.
- Share insights and improvement plans with the national program manager and ExxonMobil training leads.
6. Stakeholder Collaboration
- Coordinate with recruiters, field managers, and program heads to align on training needs, deployment timelines, and performance issues.
- Represent the training function during monthly business reviews or field evaluations.
7. Reporting & Documentation
- Maintain all training documentation: attendance, assessments, feedback, certifications.
- Share detailed training reports with ExxonMobils HR and program leadership teams.
Required Skills & Qualifications:
- 3-4 years experience in managing the knowledge of retail team for automotive industry
- Strong knowledge of automotive sales ecosystem Products, Services, Distributor ways of working, retailers
- Hands-on experience conducting programs for sales consultants, dealership staff, or service teams.
- Proficiency in both in-person and virtual training formats.
- Experience with digital training tools, e-learning platforms, and content creation tools (like Canva, MS PowerPoint)
- Ability to motivate, coach, and provide constructive feedback.
Job Classification
Industry: Automobile (Automobile Dealers)Functional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: FreshersContact Details:
Company: CPMLocation(s): Bengaluru
Keyskills: Training Distribution Management Customer Service Training Sales Training Product Training
CPM
SYConE is one of the leading Engineering and Project Management service providers in India. Based in Bangalore, through our strategically located branch offices in Delhi, Surat & Hyderabad, we are providing services all across the country and beyond.
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