Your roleAs an Adobe Target Specialist, you will be responsible for enhancing the digital customer experience through advanced personalization and experimentation strategies. You will work closely with marketing, analytics, and development teams to implement, manage, and optimize Adobe Target solutions across web and mobile platforms.In this role you will play a key role in:
Personalization Strategy Delivering and improving customer experiences using Adobe Target, including A/B testing, multivariate testing, recommendations, and automated personalization.
Implementation & Integration Leading Adobe Target implementations across web, mobile, and apps, and integrating with Adobe Analytics and other Experience Cloud products.
Data & Reporting Developing reports and dashboards using Adobe Analytics, Report Builder, and other tools to provide actionable insights.
Technical Execution Creating and managing experience activities, debugging integration issues, and ensuring seamless data flow between platforms.
Cross-Functional Collaboration Working with stakeholders to define testing protocols, ensure compliance, and support solution design and client interactions.
Your profile
Adobe Target
Adobe Experience Cloud
Front-End Technologies
Data Visualization & Reporting
Agile & Tagging Methodologies
What you"ll love about working here
You can shape yourwith us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
At Capgemini, you can work onin tech and engineering with industry leaders or createto overcome societal and environmental challenges.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Technical LeadEmployement Type: Full time