Job Description
Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Custom Software Engineering New Assoc
Qualifications:Any Graduation
Years of Experience:0 to 1 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com
What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design
What are we looking for Proficiency in HTML5 and CSS3Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.Email Design Best PracticesUnderstanding of email design principles, user experience (UX) considerations, and email deliverability best practices.Testing and TroubleshootingExperience in testing emails across different devices and email clients to identify and resolve rendering issues.Attention to DetailA keen eye for detail to ensure accuracy and consistency in coding and email rendering.Marketing Automation platform knowledgeFamiliarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.JavaScript and AMPscriptKnowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.Email AutomationFamiliarity with email automation tools and processes, including journey-based emails and triggered campaigns.Graphic DesignBasic graphic design skills to assist in creating visual elements for email templates.SQLUnderstanding of SQL queries to work with dataA/B TestingExperience in setting up and analyzing A/B tests to optimize email campaign performance.AccessibilityAwareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.
Roles and Responsibilities: Campaign Planning and Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.HTML Email Template Development:Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.Email Build Testing:Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality.Email Design Best Practices:Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns.Troubleshooting and Issue Resolution:Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership.
QualificationAny Graduation
Job Classification
Industry: IT Services & Consulting
Functional Area / Department: Engineering - Software & QA
Role Category: Software Development
Role: Full Stack Developer
Employement Type: Full time
Contact Details:
Company: Accenture
Location(s): Mumbai
Keyskills:
css
ampscript
javascript
salesforce marketing cloud
html
standard operating procedures
rest
sql queries
hibernate
email campaign
sql
spring
spring boot
automation tools
java
design patterns
software engineering
data structures
design principles