Assistant Manager/Manager
- Hathway Cable Datacom
- 4 - 9 years
- Mumbai
- 22 hours ago
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Job Description
Role & responsibilities
Key Responsibilities:
Marketing Strategy & Execution:
- Design and implement end-to-end Pan India marketing campaigns, including ATL, BTL, and digital media.
- Lead Go-To-Market (GTM) planning and brand positioning initiatives across India.
- Drive customer acquisition and retention through performance-based marketing.
Trade & Channel Partner Engagement:
- Strengthen LCO relationships through contests, promotions, and reward programs.
- Execute ground-level BTL activities
Digital Marketing:
- Manage WhatsApp Broadcasts, Social Media Promotions, and Digital payment drives.
- Promote app-based services, oversee mobile app and website management, and track user engagement.
- Collaborate with agencies for content, performance, and digital campaign execution.
Budget & ROI:
- Prepare, monitor, and optimize marketing budgets for all ongoing and upcoming campaigns.
- Ensure marketing spends are tied to KPIs like subscriber acquisition, engagement, and revenue.
Preferred candidate profile
Cross-functional Collaboration:
- Work with Sales, Product, Operations, and Customer Support teams to align campaigns with business goals.
- Coordinate with external agencies for creative development, event logistics, and app development.
- Graduate / Post Graduate, preferably MBA in Marketing or experience in Marketing
- 4-10 years of experience in Marketing, Trade Marketing, Digital Marketing, and B2B2C strategy, preferably from Media, Telecom, Retail, Agency, or Service sectors.
- Proven experience managing Pan India marketing operations.
- Strong understanding of business dynamics, regional market strategies, and partner engagement.
- Proficient in CRM tools, MS Office (Excel, PPT), SAP, and digital marketing platforms.
- Excellent communicator, creative thinker, and highly organized campaign manager.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Part timeContact Details:
Company: Hathway Cable DatacomLocation(s): Mumbai+ View Contact
Keyskills: Go-to-market Strategy Trade Marketing Digital Marketing Atl Btl
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₹ 4-5 Lacs P.A
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