As an Adobe Target Specialist at Capgemini, you will have the opportunity to enhance the digital customer experience by implementing advanced personalization and experimentation strategies. Working closely with marketing, analytics, and development teams, you will be responsible for managing and optimizing Adobe Target solutions across web and mobile platforms. Your key responsibilities will include: - Designing and implementing personalization strategies using Adobe Target, including A/B testing, multivariate testing, recommendations, and automated personalization. - Leading Adobe Target implementations across various platforms and integrating them with Adobe Analytics and other Experience Cloud products. - Developing reports and dashboards using Adobe Analytics, Report Builder, and other tools to provide actionable insights. - Managing experience activities, troubleshooting integration issues, and ensuring seamless data flow between platforms. - Collaborating with stakeholders to define testing protocols, ensure compliance, and support solution design and client interactions. Key skills required for this role include proficiency in Adobe Target, Adobe Experience Cloud, front-end technologies, data visualization & reporting, as well as knowledge of Agile & Tagging Methodologies. At Capgemini, you will have the opportunity to shape your career with a range of career paths and internal opportunities. Comprehensive wellness benefits, personalized career guidance, and the chance to work on cutting-edge projects in technology and engineering are some of the perks you can enjoy working at Capgemini. Capgemini is a global business and technology transformation partner with a legacy of over 55 years, trusted by clients worldwide to unlock the value of technology. With a diverse team of 340,000 members across more than 50 countries, Capgemini is committed to accelerating the dual transition to a digital and sustainable world, creating tangible impact for enterprises and society.,
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Adobe Experience Platform (aep) Web Sdk