Hiring For Performance Marketing Specialist_b2b_us Market
- Springbord Systems
- 3 - 5 years
- Chennai
- 24 days ago
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Job Description
Performance Marketing Specialist B2B (US Market)
Location: Hybrid
Experience: 3 - 4 Years
Industry: B2B Product/Service-Based
Market Focus: United States
About the Role:
Were hiring a Performance Marketing Specialist to lead and execute demand generation campaigns across paid digital channels with a focus on B2B audiences in the US. This role is ideal for a hands-on marketer who thrives on metrics, understands complex buyer journeys, and can scale high-quality leads through strategic advertising and account-based marketing (ABM).
Youll manage full-funnel performance campaigns, align with sales for ABM initiatives, and help drive predictable pipeline growth for our product/service offerings.
Key Responsibilities:
Performance Marketing (Core Responsibility)
- Plan and manage paid digital campaigns across Google Ads, LinkedIn, and Meta to drive qualified B2B leads
- Own and optimize key KPIs including CPL, CAC, ROAS, CTR, and conversion rates
- Execute A/B testing across creatives, landing pages, and targeting strategies to improve campaign performance
- Implement custom event tracking and funnel analysis using GA4 and GTM
- Build retargeting strategies, lookalike audiences, and manage campaigns through multiple buying stages
Account-Based Marketing (Strategic Focus)
- Collaborate with sales and content teams to identify and target high-value accounts
- Develop and execute ABM campaigns across email, LinkedIn, and webtailored to specific account segments
- Create personalized journeys and ad experiences for decision-makers within target accounts
- Track and report account engagement to support sales outreach and deal progression
- Use tools like Apollo, ZoomInfo, or similar for data enrichment and account insights
SEO (Supportive Function)
- Coordinate with the content team to ensure landing pages and key assets follow basic SEO best practices
- Monitor site health and visibility using tools like Google Search Console
- Assist in improving organic discoverability for campaign landing pages over time
Who You Are:
- A performance-driven marketer with 34 years of B2B digital marketing experience
- Skilled in running paid media campaigns focused on lead generation and measurable ROI
- Familiar with ABM strategy execution and personalizing marketing for enterprise buyers
- Experienced in targeting US-based audiences across paid and organic channels
- Analytical, creative, and comfortable working in a fast-paced, metric-focused environment
Why Join Us?
You'll play a critical role in driving demand and revenue from key accounts in the US market. If you're passionate about B2B performance marketing, ready to own outcomes, and eager to experiment with ABM strategiesthis is the role for you
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: Springbord SystemsLocation(s): Chennai
Keyskills: B2B Account Based Marketing US Market Performance Marketing Paid Advertising Campaigns Ab Testing SEO
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