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Salesforce - Pardot / Account Engagement Specialist @ Sonata Software

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 Salesforce - Pardot / Account Engagement Specialist

Job Description

Salesforce - Pardot / Account Engagement Specialist (2 Positions)


Total Experience: 7 to 12 Years

We are looking for experienced Salesforce - Pardot / Account Engagement Specialists with a strong background in configuration, customization, and automation within Salesforce Marketing Cloud, specifically Pardot (now known as Salesforce Account Engagement).

This role requires expertise in both Marketing Automation Strategy and Technical Implementation to support B2B marketing initiatives, lead generation, customer engagement, and marketing-sales alignment.


Key Responsibilities:

  • Configuration and customization of Salesforce Flow (Lightning Flows) & Process Automation for Pardot / Account Engagement.
  • End-to-end implementation and support of Pardot functionalities aligned with business requirements.

Required Expertise in Salesforce Configuration:

  • Lead, Contact, and Opportunity Management
  • Campaign Management
  • Engagement Studio Implementation
  • Automation Rules, Scoring & Grading Models
  • Email & Landing Page Templates Setup
  • Lead Nurturing and Drip Campaign Configuration

Required Expertise in Salesforce Pardot / Account Engagement Customization:

  • HTML / CSS / JavaScript for Email and Landing Page Customization
  • AMPscript or Dynamic Content Scripting for Personalized Content
  • Pardot API Integration & Development
  • Salesforce Apex Programming for Custom Business Logic
  • Salesforce Flow (Lightning Flows) Development & Enhancements
  • SOQL & SOSL Query Writing
  • Strong understanding of Pardot Object Model & Data Relationships
  • LWC (Lightning Web Components) & Lightning Framework
  • JavaScript Frameworks for UI Enhancements
  • Document Generation Customization & Integration
  • Error Handling, Debugging & Performance Optimization
  • Unit Testing & Code Coverage Best Practices

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: IT & Information Security
Role Category: IT Infrastructure Services
Role: IT Infrastructure Services - Other
Employement Type: Full time

Contact Details:

Company: Sonata Software
Location(s): Hyderabad

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Keyskills:   PARDOT Development Pardot Lwc pardot Implementation Apex Soql Sosl

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Sonata Software

SONATA SOFTWARE LIMITED Sonata Software, headquartered in Bangalore, India, is a leading IT consulting and services company. Sonata's customers are located across the US, Europe, Middle East and the Asia-Pacific region. Its portfolio of services includes IT Consulting, Product Engineering Servic...