Senior Content Marketing Specialist
- Ciklum
- 5 - 8 years
- Chennai
- 1 month ago
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Job Description
DescriptionCiklum is looking for a Senior Content Marketing Specialist to join our team full-time in India.
We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4, 000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live.
About the role:
As a Senior Content Marketing Specialist, become a part of a cross-functional development team engineering experiences of tomorrow.
We are seeking a highly strategic and creative Senior Content Marketing Specialist to lead content initiatives tailored to the North American market. This role will focus on planning, creating, and optimizing high-impact content that drives awareness, engagement, and demand for our services in digital engineering, product engineering, data, and AI. You will collaborate closely with subject matter experts, sales, demand generation, and brand teams to tell compelling stories that resonate with enterprise tech buyers, decision-makers, and influencers.
Responsibilities- Content Strategy Planning
- Develop and execute a regional content strategy aligned with business objectives and buyer journeys
- Identify content gaps and opportunities in the North American market and adapt global messaging accordingly
- Content Creation Management
- Create and manage thought leadership content including whitepapers, blogs, case studies, solution briefs, videos, and executive POVs
- Localize global content to suit the North American audience while maintaining brand voice and technical accuracy
- Partner with SMEs and consultants to translate complex technology topics into engaging, accessible narratives
- Campaign Support
- Collaborate with demand generation teams to create content that fuels campaigns across email, digital ads, social, and ABM programs
- Develop SEO-optimized and conversion-focused content to support inbound marketing
- Performance Measurement
- Track and analyze content performance using tools like Google Analytics, HubSpot, and SEMrush
- Optimize content based on engagement metrics and buyer behavior insights
- Cross-functional Collaboration
- Work closely with sales, product marketing, and delivery teams to ensure messaging consistency and commercial relevance
- Act as a content advisor to regional sales leaders and contribute to pitch and enablement materials
- 5-8 years of experience in B2B content marketing, preferably in a technology or consulting environment
- Strong understanding of digital transformation, software engineering, data platforms, and AI technologies
- Experience marketing to industries such as financial services, retail, healthcare, or manufacturing
- Proven ability to write and edit high-quality content for technical and executive audiences
- Experience in content strategy, SEO, and campaign development for North America
- Familiarity with tools like HubSpot, WordPress, SEMrush, Google Analytics, and project management platforms
- Excellent storytelling, interviewing, and editorial skills
- Ability to work independently and cross-functionally in a fast-paced, global organization
- Experience with video scripting, podcasting, or multimedia content production
- Strong community: Work alongside top professionals in a friendly, open-door environment
- Growth focus: Take on large-scale projects with a global impact and expand your expertise
- Tailored learning: Boost your skills with internal events (meetups, conferences, workshops), Udemy access, language courses, and company-paid certifications
- Endless opportunities: Explore diverse domains through internal mobility, finding the best fit to gain hands-on experience with cutting-edge technologies
- Care: we've got you covered with company-paid medical insurance, mental health support, and financial legal consultations
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Content Marketing ManagerEmployement Type: Full timeContact Details:
Company: CiklumLocation(s): Chennai
Keyskills: Marketing Manager Product engineering Google Analytics Project management Consulting Wordpress Healthcare SEO Financial services Product marketing
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Ciklum is a leading global digital services and software engineering company, serving Fortune 500 and fast-growing organisations. Headquartered in the UK, we unite 4000+ software developers, designers, product managers and data scientists around the world building tailored digital solutions that l...
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