Client: Digital Media Platform
Job Responsibilities:
1. Build brand campaigns: Conceptualizing and ideation of campaigns basis client brief, build creative strategy (video + amplification plans). Make campaign and content strategy decks.
2. Execution of campaigns: Managing branded campaigns across formats on web, app & social media based on client briefs
ensuring high repeat rate
3. Client POC: Client facing role which includes end-to-end coordination with clients and/or agency
4. Writing: Concept writing for video and social media
5. Cross Team Alignment: Work closely with the sales team for briefs & decks, video team for video execution, SM team for posts,
graphics team for designs, finance team for PnL and vendor payments
6. Budgeting: Manage PnL per campaign
7. Performance Ads: Should have basic performance marketing knowledge to be able to work with the tech team to boost content for
reach and engagement
8. Reporting: Submit digital reports to close campaigns
Requirements:
1. Should have worked on branded content / content marketing for a minimum of 3 years
2. Platform understanding
3. Proficiency in English
4. Digital trends awareness
5. Agency or digital channel background preferred + event/workshop conceptualization & experience added benefit
Keyskills: Brand Solutions campaigns Advertising Campaigns