Digital Marketing Executive
- Cybage
- 3 - 8 years
- Hyderabad
- 4 days ago
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Job Description
Senior Digital Marketer (Programmatic)About Cybage:
Cybage Software is a technology consulting organization and the head office is in Pune; you will get an opportunity to be a part of highly skilled talent pool of more than 7000 employees. We have our operations hub in GNR and Hyderabad as well and we have also marked our presence in USA, UK, Japan, Germany, Ireland, Canada, Australia, and Singapore. We provide seamless services and dependable deliveries to our clients from diverse industry verticals such as Media and Advertising, Travel and Hospitality, Digital Retail, Healthcare and Life Sciences, Supply chain and logistics, and Technology.The key aspects of this role:
3+ years of experience in hands-on programmatic media buying and campaign execution.
Proficiency in Demand Side Platforms (e.g., DV360, The Trade Desk, Amazon DSP, MediaMath).
Familiarity with ad verification, viewability, and brand safety tools like IAS, DoubleVerify, MOAT.
Experience with first- and third-party data onboarding and usage (DMPs/CDPs).
Strong analytical ability to interpret platform data and optimize campaigns accordingly.
Knowledge of tagging (floodlight or pixel setup), UTM tracking, and basic programmatic troubleshooting.
Excellent organizational skills and attention to detail.
Bachelor's degree in a relevant field (marketing, communications, advertising).
Demonstrated interest in the evolving programmatic ecosystem including CTV, retail media, and identity resolution. Roles and Responsibilites:
Support the development and execution of programmatic advertising strategies across display, video, native, and audio formats using leading DSPs.
End-to-end ownership of programmatic campaigns including setup, targeting, optimization, performance monitoring, and reporting.
Work with audience data and DMPs/CDPs to build relevant audience segments and retargeting pools for enhanced campaign precision.
Monitor campaign delivery, performance, and pacing in real-time and implement data-driven optimizations.
Collaborate with creative, media planning, and analytics teams to ensure alignment of campaign objectives and execution.
Stay informed on new platform capabilities, supply partners, and ad tech innovations to recommend strategic testing opportunities.
Maintain relationships with platform partners like DV360, The Trade Desk, or Amazon DSP for knowledge sharing and beta access. Shift details and location:
11.00am to 8:00pm (IST)Location-HyderabadIts good to have:
- 60% & above in any two of the following and 55% & above in the third
- Secondary, Higher Secondary (or it s equivalent) and Graduation level (aggregate)
- Strong Communication & interpersonal Skills.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: CybageLocation(s): Hyderabad
Keyskills: DSP Programmatic Buying Digital Marketing Campaign Management Display Video
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Cybage
About Cybage:Founded in 1995, Cybage Software Pvt. Ltd., a technology consulting organization is a leader in the hi-tech and outsourced product engineering space. We are a valued partner to technology startups, mid-size companies, and Fortune 500 corporations alike. Our solutions are focused on mode...
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