Business Analyst - Digital & ECommerce @ Reckitt Benckiser

Scope and Dimension of the Role

The person will report to the Regional BSI Director South of Asia. Heshe will be the single point of contact for the e-commerce team for any automationanalyticsreporting requirements across e-commerce platforms and brands, and for any digital innovation projects. Heshe will liaise with the internal stakeholders in e-commerce, digital marketing, global BSI, and external partners & help drive synergies.
Internal: E-commerce team, Digital Marketing team, Consumer relations team, Global BSI
External: Creative Agency, Technology partners and vendors

Role Description
Main responsibilities of this role are:

Own the design, development & enhancement of the in-house e-commerce business intelligence platform (explode)
Analyse E-com reports and identify gaps across tracked metrics like on-platform availability, content, share of search, ratings and reviews
Insight generation to identify key drivers of e-commerce sales and optimize spends and ROI on marketing investments
Enable and drive performance marketing via attribution model
Analyse eRetailer offtake, market share data and basket purchase data to benchmark performance and identify opportunities for eCommerce team. Share insights with eCommerce team to build into business strategy.
Coordinate with KAMs, brand managers and agency partners to plug gaps
Competition mapping & tracking reporting
Interact, negotiate, manage relationship with external partners and internal stakeholders
Liaise with digital marketing team and collaborate on digital strategies
Manage initiatives with E-commerce on automation requirements, leveraging IT as an enabler to better sales efficiencies
Manage the internal BPM application and ensure smooth operation
An experience in Digital marketing tools like DV360 or Adobe Analytics will be preferred