BOBCARD is a wholly owned subsidiary of Bank of Baroda and a Non-Deposit Accepting Non Banking Finance Company (NBFC). BOBCARD was established in the year 1994 to cater to the need of rapidly growing credit card industry in a focused manner. BOBCARD is one among the pioneers in Indian card market and was the first nonbanking company in India to issue credit cards. The company’s core business is credit card issuance.