Manager / AM - Product & Portfolio Management - (Commercial Card)
- BOBCARD
- 5 - 10 years
- Mumbai
- 2 months ago
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Job Description
Role & responsibilities
Key highlights of the role are listed below (purely indicative and not limiting):
1. Customer Retention Strategy Development & Execution:
- Develop and execute comprehensive customer retention strategies to reduce attrition and increase customer lifetime value
- Design and implement targeted retention campaigns and programs based on customer segmentation and behaviour
- Monitor and evaluate the effectiveness of retention initiatives, making adjustments as needed
2. Attrition Analysis & Reporting:
- Track and analyse key retention metrics, including attrition rates, customer churn, and customer lifetime value
- Generate regular reports and dashboards to monitor retention performance and identify trends.
3. Customer Engagement & Communication:
- Develop and implement proactive communication strategies to engage at-risk customers
- Design and execute cohort-wise customer communications, including emails, SMS, and in-app messages in consultation with marketing
- Manage customer feedback and address customer concerns to improve satisfaction
4. Cross-Functional Collaboration:
- Collaborate with marketing, customer service, risk management, and product development teams to implement retention initiatives
- Work with customer service to address customer issues and improve customer experience
- Strong understanding of credit card products, services, and customer lifecycle.
Job specific skills:
- Customer Retention Management
- Customer Segmentation
- Data Analytics
- Communication & Interpersonal Skills
- Problem Solving
Job Classification
Industry: NBFCFunctional Area / Department: Product ManagementRole Category: Product Management - OtherRole: Product Manager - CardsEmployement Type: Full timeContact Details:
Company: BOBCARDLocation(s): Mumbai
Keyskills: Portfolio Management Commercial Card Business Cards profitability parameters Portfolio Analysis
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BOBCARD
BOBCARD is a wholly owned subsidiary of Bank of Baroda and a Non-Deposit Accepting Non Banking Finance Company (NBFC). BOBCARD was established in the year 1994 to cater to the need of rapidly growing credit card industry in a focused manner. BOBCARD is one among the pioneers in Indian card market an...
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