Jet Privilege Private Limited Jet Privilege Private Limited (JPPL) is an independent, loyalty and rewards Management Company formed in 2014, post the strategic alliance between Jet Airways and Etihad Airways, with the aim to manage, market, operate and further develop JetPrivilege - an internationally acclaimed award winning loyalty and rewards programme. Post the strategic alliance between Jet Airways and Etihad Airways, Jet Privilege Private Limited is now a part of the Etihad Loyalty Group which was formed to build the world's most relevant and customer centric loyalty business. The Etihad Loyalty Group comprises of 4 loyalty programmes, 7 airlines and over 60 customer interfaces. JPPL is implementing several digital technologies around web, social, campaign, analytics that would drive improved member experience.