Minimalist (https://www.beminimalist.co) is a science-driven homegrown skincare brand committed to bringing efficacy & transparency in beauty. The brand stays true to its vision of offering unambiguous, solution and efficacy-based products. We are among the fastest growing skincare brands in India. We believe in high-quality products made using best-in-class ingredients at our own manufacturing facility. We are currently in the expansion phase. We have started with Skincare and are about to launch haircare completing an assortment of about 50+ SKUs. Focusing on being omnipresent, we are increasing our penetration and strengthening our MT & GT channels. Parallelly, we have expanded our base in SE-Asia, US, UK and GCC & other geographies.