State Customer Marketing Manager
- ExecBoardinAsia
- 11 - 15 years
- Bhubaneswar
- 4 years ago
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Job Description
Business delivery
Support the cluster deliver the NSV and market share objectives.
Plan and finalize the annual budget with cluster head and RCMH for customer marketing plan and prepare Quarterly Brand Wise Activity Calendar with Pre ME details
Quantitative
Executing customer marketing strategy
Execute the customer marketing initiatives and activations in coordination with regional marketing team and state sales team.
Execute brand communication options at various channels as per brand imperatives.
Understand the state nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.
Ensure the sales team is aligned to the marketing activity and standards and conduct training on QDVP3 Score updation with parameter wise analysis
Conduct market visits and make visibility and launch plan to achieve WOD results
Finalize godowns as per EHS compliance and get required approvals on budget and allocation
Evaluate and finalize vendors and retailers and ensure their performance meets the brand agenda
Design and finalize schemes (channel, coverage etc) and gifts for the promotion activities
Ensure adherence of all the brand channel activities as per the plan and take necessary corrective action to meet the customer marketing agenda including brand activation promotor, retailer and vendor management; outlet and godown selection; and training.
Delivery of QDVP3 scores
Activation
Coordinate for different activities like In Pack On Pack promotion, signage activation follow up with sales team (on-trade off-trade) regional marketing team.
Plan and execute the display counter salesman scheme in the state from POSM deployment to market execution.
Co-ordinate with vendors to oversee execution of signage in the state. Support the team in the choice of outlets for implementation.
Coordinate with HOUnits for POSM order placement and deployment
Qualitative
Tracking and ME
Monitor and evaluate performance and TTL usage(brandchannel) to define actionable learning for improvement and ensure recodring of the same in the winning activation portal
Provide feedback to the regional marketing team and sale team for improvement.
Map competition activities and take counter action on the same
Drive seamless route to consumer effectiveness by proper check, outlet wise tracking scoring is done
Quantitative
Promoter Management
Handle promoter management - PJP planning in BI Portal, coordination with the manpower agency for claim settlement etc. Promotion uploading in BI portal.
Coordinate for promoter performance within the town and plan the incentives
Plan selection and regular training intervention for the promoters in the state.Qualitative
Job Classification
Industry: Recruitment, StaffingFunctional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: MarketingRole: MarketingEmployement Type: Full timeEducation
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Post Graduation Not RequiredDoctorate: Doctorate Not RequiredContact Details:
Company: ExecBoardinAsiaLocation(s): Bhubaneswar
Keyskills: Supply chain Training EHS Brand activation customer marketing Packaging Brand communication Budgeting Marketing strategy
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