Responsibilities:
Strategics and implement all aspects of digital performance marketing (Display/Search/Social), organic demand generation, SEO, social media marketing, email marketing, website and blog management amongst others
Develop and monitor digital campaigns from budgeting, setting up, optimation to ROI measurement.
Prepare accurate reports on campaign performance
Set up and execute email drip campaigns, conduct A/B testing
Responsible for proactive and reactionary strategic testing to increase website traffic/lead generation
Set up existing/new tools to streamline, execute measure marketing activities
Coordinate with various internal and external stakeholders to improve marketing results
Evaluate important metrics that affect our website traffic, engagement, and user experience
Stay up to date with the latest in digital marketing practices adopt learnings to improve the brand's digital presence/growth.
Understand the competitor landscape and their growth marketing strategy across paid and organic.
Requirements:
Bachelor's degree in Engineering, Marketing or relevant field.
A minimum of 3 years' hands- on experience in digital marketing with the majority in performance marketing
In- depth knowledge of various digital media platforms, best practices, website analytics, and performance marketing analytics.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up- to- date on the latest trends and technologies in digital marketing.
Take ownership of work meet deadlines
Good oral and written English communication skills
A flexible proactive approach, and being open to feedback when working with a team
Skills:
Google Adwords
Google Analytics
Facebook Ads
SEO
Tools such as SEMRush
Google Analytics
Digital Marketing
Search Engine Marketing
Web Analytics Reporting
Email Marketing
Social Media Optimisation
Backlinking
Keyskills: Social media marketing Digital media Google Analytics Email marketing Analytical Google AdWords Budgeting SEO Digital marketing Marketing strategy
Involvio- Startup Involvio is a social platform - both web and app-based - that helps users on college and university campuses find the best events happening around them in real-time.