Market Research Intern
- Wonderla Holidays
- 0 - 1 years
- Hyderabad
- 5 months ago
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Job Description
Location: Hyderabad
Department: Institutional Sales & Business Development
Duration: 3 Months (with potential for extension or full-time opportunities)
Stipend: 10,000/month + Perks
Role & responsibilities
About the Role
We are looking for detail-oriented and proactive interns to support our Business Development (BD) Team in conducting market research and lead generation for institutional outreach. The role focuses on collecting verified school data, decision-maker details, and trip preferences to strengthen Wonderlas engagement strategy.
This internship provides hands-on experience in market research, data collection, and customer insights analysis, with potential career growth in business development or sales.
Key Responsibilities
Market Research & Data Collection:
- Conduct field research by visiting schools to gather institutional data.
- Collect and validate key school details, including enrollment size, contact information, and decision-maker details (Principals, Coordinators).
- Use Google Forms & CRM tools to ensure accurate and structured data entry.
Lead Generation & Engagement Support:
- Identify and document school trip preferences, budgeting trends, and engagement levels.
- Assist the BD team in segmenting schools based on market potential and past visit history.
- Use WhatsApp, email, and phone calls to follow up on collected data and encourage form submissions for exclusive school trip offers.
Collaboration with BD Team:
- Work under the mentorship of senior BD executives (each BD member will mentor 2 interns).
- Provide high-quality market intelligence for BD teams to prioritize school outreach.
- Participate in morning briefing calls and evening debrief calls to align efforts and share insights.
Daily & Weekly Reporting:
- Submit daily progress reports via Google Sheets.
- Analyze collected data to identify patterns and trends in school trip planning.
Who Should Apply?
- Students or recent graduates with a strong interest in market research, business intelligence, or sales strategy.
- Strong data collection and analytical skills with attention to accuracy.
- Comfortable with field research and on-site school visits.
- Good communication skills (English, Telugu, and Hindi preferred).
- Prior experience in research, surveys, or data entry is a plus.
Perks & Benefits
- Performance-Based Incentives: Additional rewards based on data accuracy and research quality.
- Internship Certificate & LinkedIn Endorsements upon successful completion.
- Career Growth: Top performers may transition into Inside Sales or BD roles.
- Hands-on Mentorship: Learn research methodologies and business intelligence from experienced professionals.
Performance Metrics & Success Indicators
Input Metrics (Interns):
- Number of schools visited per day (target: 10).
- Number of verified decision-maker contacts collected.
- Accuracy and completeness of school trip preference data.
Output Metrics (BD Team Support):
- Improvement in school segmentation and targeting based on research.
- Conversion rate of schools responding to offers based on insights provided.
Growth Path & Career Development
Q1 (Market Research & Lead Collection): Develop data collection and research skills.
Q2 (Inside Sales & Engagement): Top interns may transition to lead nurturing roles.
Q3 (Full-Time Opportunities): Best interns may be offered full-time roles in Market Research or Business Development.
This internship offers practical experience in market research, data-driven decision-making, and business intelligence. If you are analytical, proactive, and eager to explore research-based insights for business growth, apply today.
Job Classification
Industry: Travel & TourismFunctional Area / Department: Sales & Business Development, Role Category: BD / Pre SalesRole: BD / Pre Sales - OtherEmployement Type: Full timeContact Details:
Company: Wonderla HolidaysLocation(s): Hyderabad
Keyskills: Market Research Competitor Analysis Market Survey Market Analysis
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Wonderla Holidays
Wonderla Holidays Limited operates three largest amusement parks in Kochi, Bengaluru and Hyderabad; and the Wonderla Resort in Bengaluru under the brand name Wonderla. With a large no of varied rides, Wonderla is the best place to entertain and provide fun for all age-groups
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