Brand Manager - Healthcare
- Healthcare Industry
- 2 - 5 years
- Bengaluru
- 2 months ago
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Job Description
Job Title: Brand Manager - Doctor degree (BabyCare Division)
Location: Bengaluru
Type: [Full-Time/Part-Time]
Male Candidate Only
Interested Immediate Connect- 7892648*** (Call/wtsapp)24*7
About the Role:
We are looking for a dynamic and highly qualified Medical Brand Manager with a doctor's degree (BAMS or equivalent) to lead our efforts in combining medical expertise with innovative marketing strategies in the BabyCare division. The role requires a unique blend of scientific knowledge and marketing acumen to effectively communicate product benefits to healthcare professionals.
Key Roles & Responsibilities:
1. Strategic Planning and Execution
- Develop and implement tailored, data-driven account plans for key BabyCare clients
- Ensure seamless alignment with overall business objectives and company vision
- Expand our reach to all corporate and semi-corporate hospitals
2. Relationship Management and Development
Stakeholder Engagement:
- Build and maintain strong, long-term relationships with:
- Major Accounts: Corporate Hospitals, Semi-Corporate Hospitals
- Key Decision-Makers: Hospital Administrators, Department Heads, Hopsitals head
Foster and nurture relationships through:
- Regular, personalized CRM activities
- Quarterly Business Reviews to strengthen partnerships and address evolving needs
3. Market Intelligence and Insights
- Gather, analyze, and report on:
- Market trends within the BabyCare segment
- Competitor activity and market positioning
- Valuable customer feedback and insights
- Inform and influence:
- Product development to meet emerging needs
- Sales strategies for enhanced competitiveness
- Marketing approaches for targeted effectiveness
4. Sales Growth and Revenue Targets
- Achieve or exceed assigned sales targets for BabyCare products through strategic planning and meticulous execution at retail outlets, zone wise.
- Drive revenue growth by identifying and capitalizing on new business opportunities
5. Team Collaboration and Support
- Foster a unified approach by working closely with:
- Sales Teams to align strategies and maximize outreach
- Marketing Teams to tailor campaigns to key account needs
- Customer Service Teams to ensure seamless support
- Provide BabyCare segment expertise to drive overall business success and growth
6. Performance Metrics and Reporting
- Track, analyze, and optimize key performance indicators (KPIs) for assigned accounts
- Submit regular, detailed, and actionable reports to management, highlighting achievements, challenges, and strategic recommendations
7. New Product Launches
- Product Placement Strategy:
-Ensure successful placement of new BabyCare products in all major accounts
- Sales and Prescription Generation:
- Coordinate closely with the sales team to generate prescriptions and recommendations for new products
- Launch Collaboration:
- Work with the product development team on launch preparations
- Coordinate with Marketing on targeted launch campaigns to key stakeholders
Customer Relationship Enhancement Activities:
- Regular Rapport Building Initiatives:
I. Conduct activities, campaigns, and events at regular intervals to build and maintain rapport with key stakeholders, enhancing the overall relationship and trust.
- Customer Appreciation Events/Webinars:
II. Organize periodic events or webinars for key stakeholders to foster goodwill and showcase BabyCare's commitment to their success.
- Tailored Product Demos/Trials:
III. Offer customized product demonstrations or trial programs for major accounts upon request, enhancing their product experience and deepening the partnership.
8. Massive Sampling
- Customer Appreciation through massive sampling
To every delivered parent in corporates and semi-corporates
Customer database collection
9. Customized offers/Schemes
To prepare customized offers/schemes zone wise to deliver efficient results
Strategies to enhance shop in hospital business zone wise
Quarterly Business Reviews:
- Conduct in-depth reviews with key accounts to strengthen relationships, address evolving needs, and align strategies for mutual growth.
Performance Evaluation Criteria:
- Achievement of Sales and Revenue Targets
- Strength and Depth of Key Stakeholder Relationships
- Quality of Market Insights and Their Application
- Contribution to Team Success and Company Growth
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Marketing & Communication, Role Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: Healthcare IndustryLocation(s): Bengaluru
Keyskills: Marketing Proficiency Medical Expertise Medical Writing and Communication Clinical Study Design and Analysis Regulatory Compliance
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