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Marketing Automation Specialist Job in Codem @ Oracle

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 Marketing Automation Specialist Job in Codem

Job Description

    Position Summary

    We are seeking a Marketing Automation Specialist to support and enhance our marketing operations across email automation, CRM administration, lead nurturing, and campaign analytics. This role requires hands-on expertise with Pardot and Salesforce, strong technical abilities, and a knack for keeping workflows efficient and organized.


    Key Responsibilities

    • Develop and manage Pardot engagement programs, email templates, dynamic forms, and segmented lists

    • Configure backend Pardot settings, including lead scoring, grading, and integration with Salesforce, Zoom, and other platforms

    • Support webinar workflows including Zoom Pardot Salesforce integrations

    • Maintain data accuracy across Pardot and Salesforce, ensuring clean segmentation and reliable CRM data

    • Build and deliver reports and dashboards to monitor marketing KPIs and performance metrics

    • Assist with website management tasks such as SEO implementation and WordPress updates

    • Administer tools like Microsoft Book a Meeting (BAM) and manage associated user data

    • Support administrative marketing tasks, including data entry, award submissions, and file localization

    • Utilize AI tools (ChatGPT, Grammarly, etc.) to improve content creation, marketing output, and workflow efficiency


    Required Skills & Qualifications

    • Minimum 3 years of experience with Pardot (email automation, list management, campaign workflows, and integration)

      Note: Experience with other platforms like HubSpot is acceptable but evaluation will focus on Pardot relevance

    • Proficient in Salesforce, Pardot (Account Engagement), Microsoft Excel, and the MS Office suite

    • Familiarity with Zoom webinars and integration into marketing workflows

    • Strong understanding of marketing automation best practices and performance tracking

    • Exceptional organizational skills and attention to detail

    • Excellent written and verbal communication skills

    • Bonus: Experience with WordPress and SEO best practices

Employement Category:

Employement Type: Full time
Industry: IT Services & Consulting
Role Category: Marketing / Communication
Functional Area: Not Specified
Role/Responsibilies: Marketing Automation Specialist Job in Codem

Contact Details:

Company: Codem Consultancy
Location(s): Bengaluru

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Keyskills:   salesforce marketo wordpress hubspot seo pardot marketing management

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Oracle

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