Web Developer & SEO Expert
- Oracle
- 5 to 9 Yrs
- All India
- 2 months ago
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Job Description
- About Us: Growtech is the creator of ProjectScript, a leading cloud-based construction project management platform. We are seeking a highly skilled Web Developer with a deep understanding of SEO, conversion optimization, and content marketing to build, optimize, and manage our website. The goal is to ensure maximum visibility, drive targeted traffic, and convert visitors into leads or customers through strategic design and content development. Job Overview: As a Web Developer for ProjectScript, you will be responsible for developing, maintaining, and optimizing our website. You will ensure the site is optimized for search engines and designed for user engagement and conversion. Additionally, you will work on content strategies, performance optimization, and leverage analytics to improve traffic, user engagement, and conversion rates. Key Responsibilities: Website Development: Design, develop, and maintain the ProjectScript website using modern web technologies (HTML, CSS, JavaScript, etc.), ensuring a user-friendly experience across all devices. SEO Optimization: Implement on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic. This includes keyword research, meta tags, header tags (H1, H2, etc.), and structured data (schema markup). Content Marketing: Collaborate with content creators to develop SEO-optimized blog posts, case studies, multimedia content (e.g., videos, infographics), and landing pages that attract relevant visitors. Help build an editorial calendar for regular, high-quality content production. Conversion Optimization: Focus on conversion rate optimization (CRO) by optimizing landing pages, CTAs, forms, and implementing lead-generation strategies (e.g., email capture, gated content). Performance Optimization: Ensure the website performs well by improving page loading speeds, responsiveness, and site security (SSL, HTTPS). Leverage caching, image optimization, and CDN usage. Analytics & Monitoring: Use tools like Google Analytics, Google Search Console, and SEO audit tools to monitor website performance, analyze user behavior, and track key metrics such as traffic, bounce rates, and conversions. Adjust the website based on data-driven insights. Social Media and Referral Traffic: Work with the marketing team to implement social sharing features and build referral traffic strategies. Support the integration of social media campaigns to boost website visibility and engagement. Paid Advertising and Remarketing: Collaborate with marketing to run PPC and remarketing campaigns using platforms like Google Ads and social media ads. Track and optimize these campaigns to drive high-quality traffic to the website. Technical SEO: Implement technical SEO best practices, including optimizing sitemaps, robots.txt, and addressing crawl errors or indexing issues. Work on fixing technical issues to improve search engine rankings. A/B Testing: Conduct regular A/B testing to improve conversion rates, optimize the user journey, and enhance engagement. User Experience (UX): Continuously improve website navigation, structure, and user flow to ensure visitors can easily find the information they need. Security: Ensure website security by following best practices, including regular software updates, patching, and safeguarding user data. Qualifications: Experience: 5+ years of experience as a Web Developer with a strong focus on SEO, CRO, and content marketing. Technical Skills: Proficiency in HTML, CSS, JavaScript, WordPress or other CMS platforms, and experience with SEO tools like Google Analytics, Google Search Console, Ahrefs, or SEMRush. SEO Expertise: Proven track record of improving organic search rankings and driving significant traffic growth through SEO best practices. Content Marketing Skills: Experience collaborating with content teams to optimize articles, blogs, videos, and other media for SEO and engagement. UX/UI Design: Understanding of user experience and user interface design principles, with a focus on creating visually appealing, easy-to-navigate websites. Performance Optimization: Experience with website performance optimization, including reducing load times and improving mobile responsiveness. Security Awareness: Knowledge of website security best practices, including SSL and data protection. Problem-Solving: Strong analytical and problem-solving skills with the ability to make data-driven decisions to improve website performance. Communication: Excellent communication skills, with the ability to work collaboratively with cross-functional teams. Preferred: Experience with CRO, A/B testing, and lead-generation strategies. Familiarity with back-end technologies such as PHP, Python, or Node.js. Knowledge of cloud hosting platforms (e.g., AWS, GoDaddy). Experience with social media referral traffic and PPC campaign management. What We Offer: Competitive salary and benefits package. Opportunity to work with cutting-edge technology in a dynamic environment. A collaborative and innovative team culture. Professional development and growth opportunities. Job Types: Full-time, Permanent Benefits: Paid sick time Paid time off Schedule: Day shift Weekend availability Performance bonus Yearly bonus Ability to commute/relocate: Ernakulam College, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: CSS: 5 years (Preferred) total work: 5 years (Required) HTML5: 5 years (Preferred) Work Location: In person,
Employement Category:
Employement Type: Full timeIndustry: Engineering / ConstructionRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Web Developer & SEO ExpertContact Details:
Company: Growtech SoftwareLocation(s): All India+ View Contact
Keyskills: Web Development SEO Conversion Optimization Content Marketing HTML CSS JavaScript WordPress Google Analytics Performance Optimization Security Awareness Communication CRO PHP Python UXUI Design ProblemSolving AB Testing Nodejs
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