Job Description
Preferred qualifications:
*MBA or Masters degree in Business specializations, esp. in Operations and/or Marketing
Advanced certifications in Process Improvement (Lean Six Sigma etc)
Product development leadership in digital marketing operations and/or personalization
*Prior experience with executing (and managing) US pharmaceutical digital marketing operations (how emails, web, P2P channels are used for marketing to doctors) and specific services (Epocrates, Medscape, Doximity etc), either with an agency or through in-house service centers Technical and behavioral skills/qualifications:
Bachelors degree, preferably in Engineering, operations management, information systems
At least 9+ years hands-on experience with leading the execution of complex commercial operations programs, using a wide variety of tools and technologies (Veeva, SFMC, Adobe)
Recent experience of at least 1-2 years with integrating AI/ML-driven recommendation engines to automate these operations (working closely with data science and IT groups)
At least 5+ years with project/program management delivery accountability, and 2+ years with direct people management responsibilities
Significant hands-on experience of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)
Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns
Thought leader and bring in best practices in Omnichannel engagement & measurement
Be able to codify best practices and engage between the different subgroups in Omni and allied team to future proof the program
Deliver cutting edge POC, thought paper and bring in deep subject matter expertise in this space
Technically adept to review different technology components within the platform from data & activation capabilities
*Experience, with certifications, of leading project management on large marketing programs in Agile/Scrum setups, using JIRA or other relevant platforms
*Strong communication and change management skills to enable successful delivery in a dynamic environment.
Job Classification
Industry: Pharmaceutical & Life Sciences
Functional Area / Department: Project & Program Management
Role Category: Technology / IT
Role: IT Project Lead
Employement Type: Full time
Contact Details:
Company: Winning Edge
Location(s): Bengaluru
Keyskills:
Omnichannel
project management
AI/ML
program management
Agile
Veeva
Lean Six Sigma
Jira
SFMC